Identifying Your Customers’ Pain Points

No matter how perfect an event might be, there is bound to be something that a few people don’t like. Be it a promotional event, concert, a simple get-together, or a corporate networking event, [h1] it’s important to identify these customer pain points and address them appropriately.

As event managers, you must plan ahead to eradicate any obstacles that may arise in your client’s events along with being on your toes throughout the event. Not only will addressing customer pain points the right way reinforce your client relationship, the client will also recommend you to others, effectively building brand awareness.

Here, I have outlined discussed a few ways of identifying your customer’s pain points along with how you should address them.

Identifying Customers’ Pain Points

The Different Types of Customer Pain Points

I’m pretty sure you already know that there is no one type of pain point a clients has when it comes to hosting an event. From choosing a venue all the way to making sure the event has what attendees want. A survey showed that over 88% people wanted to have an enjoyable experience in an event, while 50% want an educational experience

However, many of your might not be aware that there are four categories in which you can classify customer pain points;

  1. Financial – This can be a monetary limit for either the client or the audience.
  2. Assistive – This is when a client has a set goal but doesn’t know how to follow through with it.
  3. Streamlining – Such clients have an SOP when it comes to hosting events, but are simply looking for a more streamlined process
  4. Productivity – This is when a client has a goal in mind and knows how to follow through with it, bus is simply looking for a more productive way to do it.

Your goal should be to identify which pain point your client is suffering from and how your event management skills can help them achieve their goals. Your goal, on the other hand, should be not just to find a solution for them but also to build a long lasting client relationship.

Rooting Out & Solving Customer Pain Points

Ask the Right Questions – Client

One of the first steps you should take in order to identify and solve you customer pain points includes asking the right questions, from your client as well as their audience. Let’s discuss the client side first.

You can either set a date and time for a detailed meeting with your client or simply send them a questionnaire to fill. I believe a meeting is a much better way of identifying problems and devising solutions, since it gives a personal feel to your actions and is crucial to building client relationships.

First, identify which of the four problems mentioned above your client is facing. If it is financial trouble, use your expertise to come up with a plan that fulfils their event requirements within the set budget. You might have to cut some extra features for that!

Assistive and productive problems can be handled via bringing out your creative side. You simply have to devise strategies that speak to your client’s audience. Streamlining, on the other hand, requires the exact opposite of that.

Here, you’ll have to cut down on features and reduce the resources used – much similar to what you have to do in financial pain points, but with a bit more finesse. Here, you’ll have to see what features add no aesthetic or emotional value to their event and cut it down.

Some questions you can ask your client include;

  • In what ways a change in event processes or vendors disrupt workflow?
  • If they have any concerns with accepting a change in SOP.
  • What options they are considering now. Present your options and ask if they seem feasible to them.
  • Who their competition is what they’re looking for. Look for their general idea and work from that.
  • Any past problems with hosting events. Try to get specific answers.
  • Any bad audience reviews and what was done against it.
  • Current budget and target (if any)
  • What is currently getting in their way to achieving their goals?

Asking the Right Questions – Customers

This is where the fun begins. Let’s start off with an example. You might remember that mid 2019, Netflix decided that it was a good idea to include ads in their streaming services. Ads would show before or after every episode.

However, this decision was followed by a myriad of complaints and customers starting bashing this decision. Over 42% users in the UK said that they would stop using the service if ads were introduced. It took only two months for Netflix to realize that that would be a mistake. Yes, it would generate a lot of revenue, but that would also be playing for customer painpoints, rather than against it.

You should adopt a similar strategy when looking to identify and solve client pain points. A survey or questionnaire targeted towards the intended audience will go a long way when it comes to devising a strategy for rectifying assistive and streamlining pain points.

You can ask the audience what they’d like in a certain event. You could ask whether a corporate audience would like a play area for their children or would they rather leave their family at home. In a concert, you can ask whether a trivia would be well-placed or something that the audience won’t like. Or better yet, you can straightforward and ask them what, if any, pain points they have when it comes to a certain type of event.

Check Out the Competition – Social Media, Groups, & Venues

Research, research, research. The more you are aware of what others are doing, the better you’ll perform at outclassing them. There is bound to be someone who faced a similar issue in the past, and seeing how they handled it can give your creative side a solid foundation to begin with.

We recommend browsing through social media platforms to find out not only what your and your client’s competitors are up to, but also about audience needs and pain points. People are more likely to complain than they are to leave a good review – 21% more likely, in fact.

Negative reviews are a great source of information about customer pain points and to learn from other people’s mistakes. You can get a good sense of whether they’re a good audience for your event, presenting newer event marketing opportunities.

Each comment is a goldmine on its own, especially if your target audience coincides with the one whose comments you’re going through. From the tone they take (showing how angry they are) to the recommendations they offer.

Nothing is set in stone when it comes to identifying and addressing customer pain points. Remember, there is a chance that when addressing a certain audience group’s paint point, you might end up creating new ones for another. It all comes down to calculating the opportunity cost of both and making a decision from that.

Author
David Yakas
Managing Director
Wrapped Creations


 [h1]Link to “Event Networking in 2020”

Branding Yourself as a Subject Matter Expert

Today, content is king. With digital marketing and focus on SEO becoming more and more popular, websites are littered with content that focuses on keywords much more than it does on authenticity and fact-checking. It’s all about rankings and building a profile with any means necessary.

To give this a little more perspective, consider this; 55% management professionals, out of which only a small portion is published by the government or is reliable. 

Finding a subject matter expert (SME) is extremely difficult, and becoming one is even more difficult with so many posers out there. Professionals wanting to build their profile as an SME might have to go through a lot when trying to get people to recognize them as a subject matter expert.

One prime technique of doing so is via personal branding.

“No matter how well-versed and knowledgeable you are, without personal branding, no one is going to notice.”

Here, I’ll discuss how you can brand yourself to show the world that you know what you’re talking about, and that you’re a reliable source of information.

Posing Yourself as a Subject Matter Expert

Personal Branding

To position yourself as an SME, your goal should be to be known as a credible and reliable expert. The first step in that is to develop a strong personal brand. This is much similar to starting a corporate brand.

You need to first look at yourself in the mirror. Not your outlook, but your core values, skills and beliefs. Find them, and figure out a way to express them to your audience.

If you’re going for an authoritative position on the internet, the first step acts like the little rocks at the start of an avalanche. Posting each blog post or video will become easier as you move to the next. And as people start recognizing you, you might find yourself in a position where you can’t seem to keep your fingers off the keyboard for long!

Starting off, you’re going to have to invest a lot, so be ready for that. I don’t mean a financial investment here – although it would go a long way. There are several ways to promote your brand
for free
[h1] as well. By investment, I mean effort. The more effort you put in, the simpler your future ventures become.

Start Writing

First things first; get ready to start publishing. Yes, quotes and articles go a long way, but let me tell you, authoring your own content goes a long way. Not only is it satisfying, knowing you are going to help people out, it’s the first step in getting recognized. This is where your exceptional communication skills come in handy.

Not a good writer? No worries, you can hire a ghost writer to do the hard work for you! Give them the relevant information and they’ll shape the content accordingly. Blogs, trader’s magazines, and journalists are always interested in what the public has to say, especially those who excel in a given niche.

Your writing will be the foundation of your illustrious journey towards building a profile and being recognized as a subject matter expert.

Help a Reporter Out OR Muck Rack

When you think your articles are ready to be published, start reaching out. You can either choose to go with influential bloggers, or if you’re someone who doesn’t like to stand on others’ shoulders, get in touch with a journalist.

Help a Reporter Out (HARO) and Muck Rack are a great place to start.

Yes, these services usually cost money, but with the right pitch and valuable enough information, you can get published very easily. In fact, if you’re presenting something new, they might even offer you money to get published by them!

However, remember that there is nothing wrong with going with influential bloggers, either. Isaac Newton once said,

“If I have seen further than others, it is by standing upon the shoulders of giants.”

Be Active On Social Media

In 2016, the estimated number of people using social media was 2.65 billion, which is expected to rise up to 3.1 billion by January 2021. This shows just how important social media can be to further your cause of becoming a subject matter expert.

As an SME, I’m sure you always have something to say about a chosen topic. Use social media to your advantage to send your message out. It’s only a matter of time before someone notices that you’re right and you’ll go viral from there.

You can also going in on group social media sites about your subject and offer valuable insights to those involved. You simply have to be an informative part of the conversation.

Find Opportunities to Speak Out

It’s so important that you don’t shy away from opportunities to express yourself. Many event managers are looking for someone to speak at their event about a given topic, and getting booked is easier than it sounds. You simply have to put yourself out there.

Grab a local newspaper, scout social media, talk to friends in other industries and see if there are any seminars or conferences taking place around you and attend a few. Not only will this help you spread the word about yourself as a subject matter expert, you might actually learn more about your area of expertise in the process.

Local colleges, universities, and support groups are always looking for motivational stories and educational speakers, so give a shot at that as well. There is no such thing as bad publicity.

Keep an Eye on Your Industry & Respond To Hot Topics

How would you recognize a person as an expert in music or technology if they didn’t review or publish their two cents about a new launch? You won’t.

This shows just how important it is to keep up with industry trends and partake in communications. If you’re building a profile as an SME, you simply can’t go wrong with publishing content, written or otherwise, about hot topics.

Hot topics may include new releases, amendments on old versions, or a debate among the public about an interpretation. Take the example of how people debate over what Marvel’s The Avengers: Endgame’s ending meant.

Develop a strategy – just like a marketing campaign

Make a strategy and stick to it. However, I’m not suggesting that you go all “Kodak” with your strategy and fail to adopt new technologies. Had Kodak adopted digital photography, it hadn’t gone bankrupt. The idea is to stick with your strategy, but keep evaluating and adjusting along the way. You never know when a certain post might click and give you a boost towards becoming a core subject matter expert!

Becoming a subject matter expert won’t happen overnight. It takes time and commitment however can pay dividends when done correctly.

Don’t give up, give yourself some time, and most importantly, good luck!

Author
David Yakas
Managing Director
Wrapped Creations


Event Marketing Trends for 2020

Doesn’t time fly when you’re having fun? Not too long ago, I was sitting here writing about 2019’s social media event marketing tips. Although those tips still hold true, 2020 has brought with it certain event promotion challenges that event managers need to keep in mind.

Event promotion is no longer just about having a strong social media presence but also making efforts on other platforms such as TVs, physical banners and public awareness. Here, I’ve listed some marketing trends to keep in mind when spreading the word of your next big event.

Event Marketing in 2020

Using Existing Clientele to Spread Word of Mouth

One of the most important things to remember on your event promotion ventures is that you don’t have to go at it alone. If this isn’t your first rodeo, there are sure to be some past attendees who were so impressed by your last event that they won’t miss your next one for the world.

Use that to your advantage.

The secret is to spread your hands far and wide to look for potential attendees, but to keep it subtle at the same time. There’s no need to be obnoxious or over-the-top, else you risk offending your audience.

You can incentivize audiences to bring their friends, families, and co-workers to the event with an award of some sort, be it a shout-out, perhaps a goodie bag or a free sample of your product. This is great not only for promoting your event, but also to help you increase brand awareness.

“Humanistic” Content

It’s not enough to just create personalized content, it needs to show how much you care about your event as well. It needs to have a human feel to make sure it connects and enhances engagement.

For example, a tagline that says:

 “The 2020 ‘Relaxing’ event will help you relieve stress and get rid of negativity”

might speak to audiences, but not as convincingly and engagingly as:

“Experience serenity and find your true self at the 2020 ‘Relaxing’ event by rooting out negative thoughts and stress factors.”

Yes, I know this might not be a perfect statement, but it does sound much better than the first, more robotic one, doesn’t it? Incorporate your banners, social media posts, advertisements, and other event promotion ventures with this type of content and you’ll see a significant increase in people who want to attend! More descriptive, the more attractive.

Different types of content you can use include;

  • Videos
  • Readable content
  • Newsletters
  • Banners

Art Installations – Targeted and Random (Now I love these!)

I’m using the word ‘random’ here very loosely.

Even the most random marketing tactic is supposed to lead back to you, otherwise why bother? One of the best ways to attract attendee attention is by using art installations. Let’s discuss the targeted ones first.

Cloudy with a Chance of Meatballs Marketing Tactic

From a large burger spilled on the road to a huge VR hot-air balloon, art-marketing literally comes in various shapes and sizes. For example, for the movie Cloudy with a Chance of Meatballs (2009) Sony did something similar. The idea of the movie is that food rains from the sky, and Sony played with it and incorporated installations around the city in the shape of huge fallen ice cream and a huge burger on top of stairs.

Cloudy with a Chance of Meatballs Marketing Tactic

This was effective, and invited many foodies to cinemas across the city to watch the masterpiece.

You can do something similar for your event and based on your budget, you could either go for one huge installation or numerous across the city.

Anonymous Marketing

As for random art installations, we must talk about the large, 8-foot tall Lego man that washed up on a beach on Florida on 25th October 2011. The Lego man had “NO REAL THAT YOU ARE” printed on its shirt. Although LEGO® denied any involvement; it did help the world recognize the brand even more.

If you can’t go for something like that, perhaps an online puzzle can help attract puzzle-solvers to your event. Of course, you are going to have to put in a reward at the end for those who solve it and put in information about your event somewhere, so it might not be as random.

With the ease and accessibility offered by smartphones, everyone likes taking photo. Art installations are a great way to make your audience want to take pictures, all while spreading the word about your event.

Virtual Experiential Marketing (VEM)

When it comes to VEM, there is no cookie-cutter policy for this. It’s all about enhancing your audience’s digital experience either by offering readable content, interactive videos, infographics, e-books, or any other type of media.

One common example of this is a Customer Relation Management (CRM) system that offers web-based live chat platforms. The idea is to target five core elements:

  • Sense
  • Interaction
  • Pleasure
  • Flow
  • Community relationship.

If you’re successful at stimulating any four of the five elements, the last one will follow automatically. We recommend using the 7Cs framework for this;

  • Content
  • Customization
  • Customer Care
  • Communication
  • Community
  • Convenience

Advocacy

Millennial and Generation Z are more inclined towards the ‘greater good’ or ‘social good’ that simply partying. They expect brands to advocate a good cause. This plays an important role in event marketing in 2020.

Even promotion isn’t just about letting the world know your products or services are out there, but is about helping people understand that value that comes with your products as well.

For example, two ads about the same milk brand, one that simply tells customers that this milk is out there and another that boasts about its organic make and positive impact on the environment are going to perform very differently.

The one that promotes the greater good (the second one) is bound to be more appealing to audiences.

Introduce Challenges

This is where you target Generation Z alone.

While Generation X and Millennials aren’t as keen on challenges, Generation Z is somewhat more, dare we say, competitive.

Respective of what you aim to promote, you can create a challenge on social media platforms and perhaps offer gifts at your event to those who complete it.

You’d be surprised at how much effort people are willing to put in for prizes. It’s not about what you get, it’s about the applause and feeling of accomplishment people get that keeps them going. Challenges also create a unique, shareable experience for your attendees, apart from serving as an icebreaker at your event.

Capitalizing on event marketing trends is a great way to promote your event and maximize the impact of your events, be it for brand awareness, business ventures, or simply to promote social welfare.  

Always remember to keep your marketing ideas fresh and target them to the right audiences. Here’s to an exciting 2020!

Author
David Yakas
Managing Director
Wrapped Creations

Hosting an Effective Networking Event in 2020

Networking is a socioeconomic necessity in which people meet and form relationships, be it for business purposes, spreading brand awareness, casual or something more intimate. The idea is to recognize, create, or act upon opportunities, share information and seek potential partners for ventures or customers for your brand.

In our previous article, I mentioned some new event management trends that you should adopt in 2020, and I’m going to connect the dots here to help you get an in-depth view of how you can host an effective networking event to further your business venture, increase brand awareness, or simply promote a healthy social environment.

Following are our tips on how event managers can host effective networking events.

Event Networking in 2020

When hosting a networking event, the goal is simple: boost attendance and ensure that your message gets through to the audience the way you want.

But the secret is to keep it subtle. You need to send your message in a way that audience gets intrigued by your product, not annoyed by it.

Be Subtle With Your Pitch

Every brand and event manager knows that pitching your brand or product is reserved for the end of the event, but we’re bringing it up before everything else because of its importance. Pitches are always the most boring part of any event for audiences. You’re asking your audience to waste precious minutes of their time to listen to what your brand can and will do.

No one’s interested in that.

We’re not saying you shouldn’t pitch your product at all – just suggesting that you should be subtle with it. Start a casual conversation and present your idea under the cover of that conversation. Fashion your company’s description, brand overview, and target audience within a single sentence.

For example, when talking about The Avengers, you can pitch in your product while mentioning how ‘sculpted’ Chris Evans looks in the movie. Leave room for the other person or persons to pitch in. Let them speak, and respond with your product in mind without mentioning it again and again.

You should ask questions to engage them. This will make them subconsciously relate to your product. It will also help you learn more about market needs and what a potential customer might be looking for – the perfect way to strategize your next event’s marketing.

Personalized Event Management

I mentioned in the previous article that you need to personalize events and content when devising event management strategies, and this applies to networking events as well. People aren’t as interested in seeing how ‘liked’ your Instagram or Facebook post is anymore. Instead, they’re more interested in how much the post relates to them.

The more it relates, the more it’ll engage; the more it engages, the more it’ll stick.

While personalized posts and emails will increase attendance at your event, what about once they’re there?

Present chances throughout your event for people to converse with each other; perhaps via banners or activities that connect with people. The more chances you give each of your attendees to converse, the more you’ll learn about them and understand their preferences. You can then put that information into your next pitch to make it more interesting for attendees.

Choose a Venue that Reflects the Mood

Hosting a networking event for managers, CEOs, CFOs, and investors at night next to an open river might not be a good idea. For such an event, you should look at nicer venues such as hotels that will let you host your event in one of their halls, lobby, or patio.

Make sure you have a bar, sufficient parking space, and preferably no interruptions from the outside world. Minimize as many interruptions and frustrations as you can.

Promote Communication

Despite it being a networking event, people often stick to their own groups as much as possible. Try breaking these groups up or presenting them with opportunities and incentives to go out of their comfort zones and meet others.

As an event manager, you can also tell your staff to come in regular clothes and initiate conversations with groups that don’t seem to be socializing to entice them to talk to other individuals or groups.

Meet Everyone

Managers often make the mistake of watching the event from a bird’s eye view to make sure everything goes according to plan.

While this might work for social events, networking events are different. They are generally more on the professional and quieter side, regardless of whether it’s a business or creative event. Make sure you introduce yourself to every attendee; welcoming them and making them feel at home.

Remember to focus on what they do, not what you’re doing. A simple introduction that you’re the event manager is enough.

The more you listen, they more likely they are to remember you.

Follow Up & Do It Again

This step will help you both as an event manager and a social network enthusiast.

A day or two after the event, call your attendees to ask what they liked and disliked in the event. You’d be surprised at how much constructive criticism and event ideas you can get from attendees. Take their suggestions into account the next time you’re planning a networking event and remember to call them.

This way, not only do you form long-lasting event networks, you also get opportunities to increase brand awareness much more often!

Types of Networking Events

Moving on from how you can increase brand awareness at your networking events, following are the different types of events you can host;

  • Breakfast Networking Event
  • Roundtable Events
  • Women/Men Organizations
  • Happy Hour Event Networking
  • Professional Associations
  • Groups on social media

Benefits of Networking

Networking events aren’t just to socialize or find investors but also play a vital role in brand awareness, hiring, event hosting, security, and spread of information. More often than not, vacancies get filled without finding their way to recruiting firms, newspapers or LinkedIn. A person simply knows someone who knows a person, who knows a person fit for the job.

For example, when was the last time you saw a job opening for a director, CFO, CTO, or other bigger jobs? Yes, companies do promote existing employees to those positions, but in order to get an independent view, they hire a person from the outside.

If you’re looking for a marketing tool to increase brand awareness, there is no better way than to host a networking event. It’s all about giving the audience what they want, laced subtly with your product description and its benefits!

Author
David Yakas
Managing Director
Wrapped Creations

2020 Event Trends

It feels like only a week ago that we were discussing event trends of 2019, and now, here is 2020 in all its glory. 2019 was eventful, to say the least, ushering in new and unique trends as people shifted more towards technology and diversification.

2020 improved upon the preceding year’s trends spectacularly, making event management much more demanding and, dare we say, fun.

We put January 2020 under a microscope, analysing upcoming trends for event managers around the globe. Following are our observations on how managers can incorporate new ideas into their events to make them much more appealing and fun for audiences in 2020.

2020 Event Management Trends

Environment Sustainability

With Global Warming becoming a major issue, environment sustainability has also found roots in event management in 2020. The year started off with a shockingly devastating wildfire in Australia which has burned more than 12.4 million acres.

As planners, we should do whatever we can to sustain the environment including banning single-use plastics, educating out attendees, or offering plant-based catering. Introducing recycling options in events and a tree-planting drive during the event is not just trendy; it’s the right thing to do.

Collaboration & Sponsorship

Speaking of environment sustainability, it is a good idea to collaborate with sponsors dedicated to a greener Earth, intriguing tech, or other trendy topics. This will help your event stand out among the crowd and be more attractive.

Following are some trendy topics of 2020;

  • Technological advancements. New phones, consoles, VR or augmented reality product display/testing.
  • Diversity. Let attendees explore and express their cultures
  • Sustainability. For example a tree-planting drive.
  • Space exploration. For example, you can host a talk about the recent photo of the sun, the first image ever taken of a black hole, etc.

Personalized Events & Content

Most people are subjected to 4,000 to 10,000 ads every day. Similarly, an average Australian citizen is exposed to 600 messages daily, each aimed at the masses. One essential event marketing tip and event management strategy in 2020 that you should adopt is to create personalized content and events.

Personalized content is much more effective than that aimed at the masses, with a study showing that 80% people were more inclined towards content that was ‘written for them’ and not for everyone.

Personalized content doesn’t just mean including attendees’ names within emails but can also take other forms such as

  • A personalized email that discusses why that attendee in particular must attend your event
  • Personalized content recommendations related to previously viewed pieces
  • Listing entertainment options specific to their needs that you’ll address in the event, etc.

A Blend of Different Themes

Not too long ago, it was normal to host just one theme when planning an event. This has changed over the years, 2020 seeing heightened demand for a ‘diverse’ themed event.

By diverse, we don’t just mean political correctness but also in terms of themes. The idea is to collect people with different tastes and habits at your event and let them join heads with each other, promoting acceptance and remaining memorable.

A survey published in 2019 showed that 43% people suggested that one of the most important aspects of an event is to have access to different types of entertainment.

Following are some examples that might help you understand our point better;

  • “Dream” themes
  • Meta themes
  • Gaming (PC and Console)
  • Tech (Medical, Astrological, and Engineering all under one roof)
  • Political (this might require a more delicate event management plan from your end)
  • Escape rooms for a wide range of people, where they have to work together. Puzzles may require historical, mathematical, and literature knowledge, all of which are hard to come by in just one person)
  • Superheroes (where Marvel and DC lobbies discuss alternate universes), etc.

Internet Access to All

Bad WiFi in an event can really dampen spirits. Event trends in 2020 dictate that a good internet connection is vital to help people share you event’s highlights to their friends. Also, more than 30% internet users share memes with each other, which can be a great icebreaker at events such as yours. 

Diversity & Inclusion

By diversity and inclusion, here we mean it in the political sense. It should an important aspect to consider when planning an event.

Diversity and inclusion aren’t just limited to race and ethnicity, though. It also includes age, genders, physical ability, religion, language, allergies and more.

Event Security

This has remained one of the most important event trends for over a decade. As an event manager, you should have a backup plan in place for everything, especially security, be it communicational, cyber, or onsite security.

Onsite Security

The number one priority of any event manager should be the safety of every attendee, and not just the chief guests. Devise an in-depth plan for emergencies such as evacuation and share it with the whole staff.

This is where technology comes into play. Event applications, WhatsApp groups, and other platforms can be used to share information before an event starts to help your attendees prepare for any crisis. You should share the following with your attendees;

  1. Venue
  2. Map (especially fire exits and lost and found stations)
  3. Guidelines in case of an emergency
  4. Rules and regulations
  5. Staff contact information

Cyber Security

The amount of information stored with event managers, planners, and marketers can be a goldmine for cybercriminals. First and last names, titles, email and house addresses, personal cell phone numbers, travel itineraries, hotel reservations, etc. can all be devastating in the wrong hands.

Cyber security measures are the perfect resolution to this problem. Not only will a core firewall or encryption help you ensure data privacy, it will also ensure that your attendees trust you. The more they trust you, the more they’ll attend, enjoy and recommend your event to others.

Communications Security

A proper communication infrastructure ensures your event goes as per schedule. Coordination becomes much easier, increasing the likelihood of your event becoming a major success.

Communication systems also help prevent or manage crisis properly.

Let’s say; there’s an unexpected problem before your event begins, forcing you to postpone of delay your event. How will you communicate this to guests? Handling crisis the right way can help you make a good impression on your guests as well as your superiors.

Immersive Experience

2020 sees another tech-related event trend; immersive experiences.

Virtual and augmented reality has found roots in many houses and social media events, with the AR/VR market expected to grow up to 18.8 billion US dollars (27.9 billion AUD). Immersion can also come in the form of human interaction and activities that help attendees take in the general theme of your event better.

Every year, event trends change, presenting newer challenges that make event management much more challenging and exciting. We recommend you take 2020 head-on with some of the trends we’ve mentioned above and new ideas. Whenever someone says, “you remember the year 2020?” let the answer be your event’s name!

Author
David Yakas
Managing Director
Wrapped Creations

10 Strategies for Marketing your Event on Social Media in 2020

Social media presence has become a norm in 2020, not only helping people socialize but also help event managers increase awareness of their upcoming events, be it speaker sessions, seminars, trade shows, or even festivals. Event marketing has become as easy as getting a simple click, but simply running an ad won’t help you stand out the sea of upcoming events.

You must be able to capitalize on recent social media marketing trends.

In 2021, the number of social media users worldwide is forecasted to be more than 3 billion. This means that event management needs to stay up to date with social media marketing tactics to attract more attendees.

If you are looking to market your event on social media in 2020, I’ve compiled a list of 10 strategies that you can use to get the most out of these platforms.

Social Media Event Marketing Tips

1.       Choosing a Platform

Where social media marketing usually meant having a significant online presence on Facebook a few years ago, this has changed recently. Now, there are a lot of different platforms to keep in mind such as

  • Twitter
  • LinkedIn
  • Facebook
  • Instagram
  • Snapchat
  • Tumblr
  • Pinterest, etc.

Each platform requires a slightly different approach to make drive conversions. You should consider devising a well-rounded event marketing approach that sits right with each platform. A prime example of that is using hashtags to help users identify the event better.

While important to market on all platforms, you don’t necessarily have to have a significant present on all of them.  Therefore, it is okay to prioritize one a single or two platforms in your event management techniques as your primary and have others in a support capacity.

2.       Event Page

Facebook and LinkedIn provide ample space for event managers to explain their event, their venues, etc. They allow you to create a specific event page where your audience can leave remarks or mark whether they’ll be attending or not.

An event page makes it easy for all those interested to stay up to date with your event’s news, while those who are simply deciding can easily find out whether the event is what they’re looking for or not.

As your event gets closes and closer, it is usually a good idea to send out a reminder to people to RSVP on your event page.

3.       Focus on Short Videos

According to a survey published by Brafton, the average user spends 2 minutes and 17 seconds on a website if they’ve decided to stay. A website or page has an average of 8 seconds to pique their interest.

Although photos are a good event marketing tactic, they might not be as efficient in 2020 as in the past. For that, event managers should turn their focus towards making short videos that entail all the necessary details of the event all while being laced with why people should attend.

4.       Optimize Ads

One major source of revenue for social media platforms are advertisements, soon after which come subscriptions. In the third quarter of 2019, Facebook’s ad revenue amounted to $17.65 billion with more than 7 million active social media markers.

Facebook allows users to make adjustments in their ad campaigns to help target specific audiences you think are likely to respond. You can implement your buyer’s persona here, fine-tuning the ad as you see fit.

Some determining factors that come into play when posting a Facebook ad are:

  1. Length of content on the ad
  2. Image/video uploaded
  3. Information provided within
  4. The chosen demographic
  5. Runtime.

The last two factors are more likely to be dependent upon your budget, but giving extra thought and effort to the first three can help you minimize the cost included significantly.

5.       Have an Active Presence

Once you’ve set up you event advertisement and event page, you are likely to get a number of curious followers who want to know more about it. They’ll send you personal messages to inquire about specifics.

You should always have an online presence and endeavour to reply as soon as possible. The peak time for social media usage is from 10 pm to 1 am and 12pm to 2 pm during lunch breaks.

In 2020, people are always in a hurry. If they send you a message and don’t get a solution to their query in time, they are less likely to want to attend your event. As a prime social media event marketing strategy, you should always be active on social media. If that is not possible, it is a good idea to integrate a Chabot into your page with dedicated and precise answer to common queries.

6.       Highlight Prior Events

As mentioned above, short videos are the new way of communicating. Photos and infographics might put off users, forcing them to read when they simply want to relax. Posting a video about how fun your last event was can entice users into wondering how much fun the next one will be.

Social media marketers should focus on using unique and trendy visuals along with catchy audio and content to drive registration. Some factors to keep in might when designing a prior-event video include;

  • Target your intended audience, for example, more written content might be a put off for younger generations.
  • Host your video not only on your page but also on YouTube, Vimeo, LinkedIn, and other platforms that allow it.
  • If a certain platform doesn’t allow sharing your video, either because of the platform’s limitation or the sheer size of it, you can simply post a link with an attractive sentence to entice people to see it.

7.       Give People the Power

When marketing your event on social media, it is a good idea to post photos of the crowd as well as the VIPs of your previous event. You don’t necessarily have to post the crowd photos immediately after an event. You can, instead, save them for future event marketing.

This shows that your events attract a lot of people and that they’re having fun. While most photographers focus on catching the highlights of a show or event, you should also explain to them why they need to focus on the audience when they’re having a good time. A group photo at the end is a good example of that.

8.       Use Hashtags

Many marketers forget this minute but vital detail when posting their event descriptions. You should create and use event-specific hashtags to ensure that talking about an event is easy. A post with you event’s hashtag is free marketing, and it also helps users feel like the event is something discussed frequrently.

Share the hashtags wherever and whenever you can, be it in social media posts, prints, or even texts!

9.       During the Event – Livestream

Livestreaming is when you get active and share your event on social media while it’s all happening. It’s gaining a lot of traction in all sorts of marketing tactics. Some popular livestreaming platforms include;

10.   After the Event – Share Behind the Scenes

Making sure an event goes according to plan requires a lot of dedication and planning. From security to time management, everything needs to be planed beforehand. Make sure you document everything in the form of a behind the scenes. Once the event is done, event marketers should conduct interviews with the staff to formulate a behind the scenes documentary.

You can then post it online to further market your upcoming events on social media. Some examples of what the Behind the Scenes documentary can include are;

  • Venue
  • Interview with organizers
  • Event signage and goodie bags
  • Fun things to do in the area
  • Bloopers

Social media is an ever-evolving world. To properly market events on social media, it is important to try a blend of different techniques and see what you audience finds most attractive. As an event marketing event management team, it is important to know how to have more audiences subscribe to your events and make sure they have a blast!

Author
David Yakas
Managing Director
Wrapped Creations

Creating Plastic Free Events

It’s no shock to hear that plastic is not good for our environment and with the population growing that a rate of 1.5% in the past 12 months, reduction of plastic should be at the top of mind for everyone. As an event manager, you will find potentially that a large percentage of events that you create a “pop up” which would include a large volume of once off or disposable gear. So, as an event manager is there anything you can do about this…. Well the answer is YES and they might seem like small changes but these small changes can have a massive impact on our environment.

So how can you create a plastic-free event?

Often, event manager make use of plastic disposables as they are extremely convenient. Plastic cutlery, water bottles, straws, decorations, are some of the things that are used in any event. Though plastic may seem quicker and more efficiently, plastic waste is harmful to the environment.

Educate everyone!

The first and foremost step to having a plastic-free event is to educate everyone! Yes, you heard it right, ‘Everyone!’ Awareness of the harmfulness of plastic must start from home, from your family. Only then will you be able to say ‘No’ to any event organiser that makes use of plastic. If, as a person, you insist upon the ban of plastic use in your event, no matter how small or how big the event is, many will follow your lead.

Talk about why you chose not to host an event where plastic is used, talk about all the environmental pollution that plastic gives birth to, talk about the consequences of using plastic. There are so many reasons to say no to plastic, but only one reason to say yes.

  • Plastic takes centuries to decompose, and potentially leak pollutants into water and air.
  • Plastics are one of the main reasons for drain clogs, littered parks, polluted landfills, among others.
  • They are one of the main products of fracking.
  • Has a negative effect on wildlife.

Almost every person is aware of the impact of plastic, they talk about it but are they willing to take the necessary steps to eliminate the use of plastics. This is the question you need to ask.

Reduce, Reuse, Recycle

Reduce, reuse and recycle is the mantra upon which the environment is built. You can successfully organize a plastic-free event by following the mantra. It might be difficult to completely eliminate plastic in some events such as conferences or marketing events where name tags, pens among things are made from plastic. But you can find a suitable substitute for these items, such as the use of recyclable plastic instead of nonrecyclable ones. It is important to know that not all plastics are recyclable, and not all plastics that are recyclable are recycled. Just because the cup can be recycled you need to find out will the waste be separated and recycled.  

Communicate with the client and the guests

As an event manager, you can offer a plastic free event to your clients and reach out to a large crowd. You can set an example to others and take a step in saving the environment. If your client, as well as their guests, know that you have a serious focus on reducing plastic, they can come prepared. So, make sure you communicate your low to no-plastic commitment when offering your services.

What else can an event managers do?

An event manager has a huge role to play in ensuring that the event organized by then is free of plastics.

Tips for a plastic free event include

  • Make use of durable dishes, cutlery and glasses instead of compost or disposable ones. They not only reduce the use of plastic but also reduce compost and recyclable waste.
    • Offer filtered tap water instead of water bottles. Water bottles not only are made of plastic, but a lot of water goes to waste when people throw behind half used water bottles. Instead, set up a water bar filtration system in the venue and offer filtered tap water in durable glasses. If guests insist on compost cups, charge a fee for a compostable cup. Though compostable cups are not a great option, they are much better than plastic cups.
    • Collect the plastic badges back after the event. In many events and conferences, name tags are mostly made of plastic which is never used after the event. This name tag is thrown into the bin and becomes a part of the plastic waste that pollutes the environment. Instead, as the guests to return the plastic name tags towards the end of the event and reuse them in another event. Make sure you mention why it is being taken back.
    • Waste Management: Make use of different bins for different purposes. Every event has food, drinks, and a lot of waste is thrown around. Offer bins in every corner that is easily reachable. Use a different bin for recyclable and compost. Place another bin for plastic waste, which will help you judge if you have succeeded in organizing a plastic-free event.

You can also appeal to your guests to bring their own reusable water bottles, coffee cups, pens, among other items as a clear and conscious effort to reduce the use of plastic.

Sync with the caterers

Disposable boxes, spoons, cups are some of the things that are a huge contributor to plastic pollution. Catering is a concern for an event manager if it has to be plastic-free. Most of the disposable catering items are made from plastic. To make sure that the event s plastic-free, it is vital to ensure that the caterers are aware of the cause and are fully on board with your no-plastic event. Imagine an event where you talk about an effort to reduce the use of plastic and hand over single-use food plates and cutlery provided by your caterer to your guests. Wouldn’t that spoil the whole idea of a no-plastic event? So, make sure that you communicate with the caterer before the event.

Giveaways and gifts

Giveaways and gifts are a part of almost every event, from networking events to conferences. Make sure that the giveaways bags are not made from plastic. The hard part is to make sure that the giveaway and return gift themselves are non-plastic items. Most times, in conferences, the contents of the giveaways feature plastic, such as a pen, USB flash drives, fridge magnets, among others. The first and foremost thing to investigate is the ultimate need of the giveaway and gifts. Make sure to concentrate on quality and sustainability than quantity. Remember, you can get one good item that is used several times instead of several small plastic items that may or may not be used.

Your responsibility starts with your home

You do not have to be an event manager to reduce the use of plastic, or an environmentalist to advertise its adverse effects. Your responsibility starts at your home. You can start by reducing the use of plastic at home. How can you contribute?

  • Make use of stainless steel or glass instead of plastic boxes.
  • Carry your own bag instead of asking the vendor for a plastic bag. Cloth bags are reusable and better than paper bags.
  • Celebrate plastic-free birthday parties and festivals and set an example to others.
  • If you are organizing an outdoor event, ask your guests to carry their own water bottles, cups, and cutlery.
  • Educate your children of the adverse effects of using plastic and the consequences that many have suffered.
  • Follow the mantra, reduce, reuse, recycle!

Whilst some of the suggestions might seem simple, you would be surprised how often you see elements of plastic usage at events that would be so easy to remove or replace with a more environmentally friendly option. So, the question you need to ask yourself is are you ready to make a positive impact on the environment?

Author
David Yakas
Managing Director
Wrapped Creations

Event Trends You Need To Know About For 2020

As the end of the year draws upon us, it’s an exciting time for event managers to start planning their mind-blowing events for 2020. Knowing what the future trends are going to be is so important, as you need to ensure that you’re keeping your head above the trend line.

2019 saw some really exciting improvements to the events industry and what’s ahead in 2020 will keep your clients wanting more and more. Here are some exciting event trends for you’ll see in 2020:

Create a Unique Venue

Clients today are looking for that unique venue and no longer looking to book a traditional ballroom or venue to host their event. They want their event to be social media worthy and have their event sell-out within days! The pro to this that it gives the event manager the creative license to hunt down that amazing space however the con can be cost.

Creating a pop-up event space for a one of event can attract a lot of logistics expenses including kitchen, toilets, fencing, lighting etc… The cost of these spaces can grow quickly and it is important to understand the full build cost of the event space before committing. Nothing worse than getting the client sold on the space only to find out that you have blown the budget!

Just be sure when choosing an exciting new location that it matches your brand, event goals, and overall event mood. These pop up venues can be wonderful and allow for a truly custom event design but might require a bit more legwork to get there but it’s so worth it in the end! 

Event Sustainability

Now I am a massive fan of this and getting excited to see the client demand for tis increasing too. Event sustainability can seem scary however if you reflect on the impact you have created on the environment at the end of delivering a 2,000-person event you’ll understand why it is not important.

So what is event sustainability? It’s making small steps to reduce the damage and impact you create on the environment. It’s banning the use of single use plastics, educating our guests on the correct disposal of the waste and also seeking out more local and plant-based catering options.

Simple changes you can make includes:

– Use online surveys instead of paper-based forms at your conferences;

– Create edible centrepieces for your gala dinners but serving your entrees as share plates on stunning tiered platters and save those floral and plastic centrepiece arrangements;

– Insist on venues not offering single use plastic products;

– Offer and educate your guests on the correct disposal of waste at your event

These small steps will propel the industry forward towards reducing our carbon footprint and impact on the earth. 

Immersive Live Entertainment

Now I know as an event manager you will already be including live entertainment in the planning of your event however your guests in 2020 will be looking for more. That are wanting that experience that will immerse them into the event and create that connection.

You can capture the imagination of your attendees with unique performers, fun activities and unique experiences to create a buzz around your event and not to mention those instagrammable social media moments. And it’s not just those key entertainment moments you need to consider, Think about every possible interaction moment your guests might have for the event and consider how you might be able to entertain them. Do they arrive and wait in a queue, then how can you entertain them while they wait, what unique moment can your chef create while your guests wait for their meals.

The more creative you can get the better. 

AR and VR Demand Will Continue

Since the introduction of AR and VR to the public, several event managers have started to dabble in with the inclusion of AR and VR within their events. In 2020 as AR and VR is ready for mass adoption within mainstream events and with the significant growth seen in these technologies in 2019, they have become even more affordable. A great example of a cost effective solution is the Google Cardboard which allows attendees to get a virtual experience on a tiny budget

With the help of these technologies, event managers will be able to create immersive experiences for their guests. At the same time, they will attract sponsorships, as brands can use AR and VR to gain exposure for their products and services.

Bleisure (business + leisure) events Will Take Centre Stage

There has been a massive increase in the interest of bleisure events over the past 5 years and 2020 looks set to be the year where guests will be seeking out bleisure events. So what exactly are they are they and what are people looking for? Simply put a bleisure event is a destination event where the guests travel for a conference, workshop, awards evening however they extend their stay and take the opportunity to explore the town where the event is being hosted.

So if you’re planning a bleisure event, what are you going to need to be considering to win you’re your guests in 2020? You need to look for destinations that not only meets the needs for your event and fits into your budget but will also be attractive to attendees. It’s essential that the city has an interesting downtown, with a great food and cultural / entertainment offering. Also consider locations near beaches, or a mountain destination.

Bleisure travelers generally extend their stays for days, not weeks, so they want fun, fast activities that will keep them entertained. Consider putting together two- to four-day post-conference or meeting programs that incorporate sightseeing, meals, and athletic activities such as hikes, bicycling, and water sports.

If you are planning an event with bleisure as a consideration, it’s important that you promote these opportunities as part of your registration marketing!

These trends will certainly see some exciting improvements to the events space and potentially a greater ROI to clients. As an event manager it’s your job to think outside the box and create those breath-taking moments for your clients and their guests. 2020 is the year to make this happen!

Author
David Yakas
Managing Director
Wrapped Creations

Selecting The Right MC For Your Next Event

With so many things to think about and plan for an event, one thing that can sometimes be overlooked is the importance of selecting the MC for your event. Often overlooked and underbudgeted for, choosing the right one is so important, as this individual can make or break your event.  

No before you rush off and Bob in accounts to be the MC as he’s pretty good at talking in public, here are some things to consider why you need to find a professional to fill this important role:

Engages with attendees

The role of an MC is to ensure your audience is having a good time throughout the day. Have you been to an event where you want to leave because you didn’t find it entertaining? You don’t want your event to face this problem since it can have a negative impact. For instance, it can reduce the number of people who will attend your conference in the future.

With a professional MC, this won’t be a problem, and the host will make sure your audience never switches off. They will ensure there are pauses between each session, to avoid content being information-heavy and lengthy.

The MC will work the crowd in your event, to achieve your objectives. For example, if it is your target to get 100 people to sign up for your next networking event, the MC can make it happen.

Ensures event runs on time

If your events don’t go on time, you run the risk of your audience leaving with a negative impression. Keep in mind that the attendees have commitments they need to fulfill. Although delays can take place even if you go out of your way to make the preparations flawless, it isn’t the end of the world.

The MC will work with your event management company to make sure you don’t have to delay the conference. They will suggest ways to shuffle the order of the event, to overcome setbacks.

Even when you face problems, the MC will provide his/her expertise to overcome them. They will ensure that they are in complete control of the regional events, regardless of how things turn out.

Keeps the flow of the event going

It is crucial that everything in your event goes smoothly. You don’t want to be in a situation where your audience is wondering what will happen after the speaker finishes their presentation. A good MC will make sure that they go through the agenda of your and make plans for the entire show, to ensure everything goes according to plan.

Before a speaker gets on stage, the MC will introduce him to the audience. They will be responsible for conveying gratitude from your company to the speaker, for taking the time and effort to attend your event. The MC will be the crucial link between various portions of your event and will help connect the dots, improving the experience of the audience.

Prevents event from becoming boring

It is a nightmare for every event management company to learn the show was boring for the audience. For instance, there is no one keeping the flow of the conference going, leaving the attendees confused. Similarly, the topics under discussion feltl disjointed since there isn’t any individual to help connect the dots.

Sets tone of event

A professional MC will be the one who sets the mood for your event. They will make sure your audience loves being in the venue every second. There are several ways the MC will influence the setting of the event.

For example, their choice of language and status can make a world of a difference. Within a short period, they will connect with your audience.

How to select the right MC?

Now that you know the significance of choosing a professional MC, the next part of the guide is to address how to select one for your event. Doing a simple search on social media and picking the first one you see won’t cut it. There are a lot of factors you need to consider that will determine whether the MC is a good fit.

Establish event goal and purpose

First, you need to make a note of the purpose of your event, along with the targets you want to achieve. For example, it is award night, which means you have to highlight personal achievements of your employees.

At the same time, you want to show the audience, the current status of the company. For this type of event, the purpose is to maintain a positive culture and keep the audience happy.

As a result, you will know the tone, messaging, content, and format for the event, making it easier to select an MC.

Learn about attendees

The next step is to take a look at the type of people who will be attending your event. What is the demographic of the attendees? Are they from the same age group and what is the ratio of male to female?

Is everyone going to be from the same industry or line of work? These types of questions will help define the characteristics of your audience. The reason you need to do this groundwork is that it paints a clearer picture of what type of MC will connect with the attendees.

For instance, if your audience is from the younger generation, getting an MC with celebrity status will work wonders. Also, make sure you go through the track record of the MC before you decide to pull the trigger and hire this professional.

Selecting the MC – The final step

Now that you have sufficient knowledge about your attendees along with the goal and purpose of the event, you are ready to choose an MC. You need to make a list of people who have the potential to fit your event.

How do you go ahead with this task? For starters, you should take a look at the characteristics of the MC. Language, delivery style, personality, expertise in related industry, flexibility to achieve our objectives, and facilitation skills are some of the key elements.

You can narrow down on your options until you end up with the right person. Once you have an MC, you can take it easy knowing that your event is in excellent hands. They will help your audience understand what to expect from the show.

A large number of event management companies believe that getting a celebrity is good enough as an MC. However, this is far from reality. Remember that these individuals may not have the necessary skillset to ensure your events are successful. While it is true that the status of the celebrity will help fill up the seats, they may not be a great host. On top of that, you have to spend a fortune to get them as the MC.

The better option would be to go for a professional MC who has been in this business for a long time. Bonus points if they have experience in a relevant industry, as they will be able to grasp the nature of the event. Try going for MCs who are the complete package and are able to provide excellent value-for-money services.

With an MC, you no longer have to focus on keeping your attendees entertained and happy. You can channel your energy and resources towards tasks that require your expertise and presence. With this guide, along with your knowledge, you will be able to find the right MC. This professional’s fees will be within your budget and he/she meets your audience demographics and event goals.

Author
David Yakas
Managing Director
Wrapped Creations

Security Risks To Consider When Planning An Event

When organizing an event of any size, there are a lot of factors to take into consideration. You must worry about the permits and vendors while taking care of every other thing which comes in your way.

One important aspect of event management is security. You certainly want everyone to have an excellent time without having to worry about facing any problems. Whether it’s a special guest for the conference or the attendees, anyone who comes should be safe and secure.

There are a lot of factors which can determine the outcome of your event. A negative experience for your attendees or guests will leave the wrong impression.

The first step in security is to understand the risk factors so that you can take the necessary measures to overcome them. Given below are some of the elements you need to consider, for the safety of your guests and attendees:

Data leak

These days, the event management industry uses technology for a variety of purposes. There is a myriad of tools, which make your life easier. For example, there are online forms which allow you to collect data from your attendees through social media. You can use billing systems, which sends invoices to the vendors.

There is the option of an online ticketing system, which reduces your workload significantly. However, the biggest problem with technology and social media is that you need to collect sensitive data. For example, an online ticketing system will require payment from an attendee’s credit or debit card.

There are also other types of information that make your events a great target for cybercriminals. Unauthorized access to this data creates a lot of problems, which puts your conference or networking event in a negative light.

The best solution would be to follow state-of-the-art online security practices to improve the safety of the data. Should anything go wrong, you need to make sure you have an emergency plan in place so that you can handle the situation the right way.

Personal property theft

When there is a huge gathering at events, unfortunately thieves can see it as a tremendous opportunity to steal private property. Due to a large crowd, they can commit a variety of criminal acts, which remain unnoticed.

On top of that, there can be a lot of expensive gadgets at events.

The problem with personal property theft is that it is quite hard to prevent them from occurring. However, you can take the necessary steps to bring down this security risk significantly.

For starters, make sure you hire enough security staff to monitor the event. If you are using expensive equipment, make sure only a limited number of people have access to it. Ask these members to report unauthorized people immediately.

Make sure there are adequate security cameras throughout the venue, to deter people from committing personal property theft. Also, ensure people know about them so that they know it will be easy to identify them if they are guilty of carrying out criminal activities.

Unruly guests

If you are going to be serving alcohol in your events, it can increase the security risk. Even the most docile people tend to become hostile when they consume large amounts of liquor. As a result, there is a high chance a small situation can go out of control quickly.

You need to make sure you have extra security members at the place where you serve alcohol. Ask them to remain extra vigilant, so that they can control any situation before it goes out of hand. Also, you can ask the servers to keep track of the attendees who consume large amounts. They can inform the security officials about these people and ensure they don’t cause any problems. Also remember that bar staff need to have the appropriate training and qualifications for service.

Natural Disasters

Even though the chances of facing natural disasters such as fires, earthquakes, and storms are quite low, you cannot rule them out. Whether it is human-made or natural, they cause significant damage. While you have no control over these types of problems, you can still do a lot to ensure your guests and attendees are safe.

For starters, you can have several strategies in place, which helps you deal with a variety of situations appropriately. One tactic would be to create a fact sheet during your marketing, informing the guests and attendees what they need to do when facing such issues. Being prepared is the only way you can mitigate the damage of these events.

Violent crimes

The chances of violent crimes are quite small at events, however you still need to make sure it doesn’t take place in your events. When you have high-profile or special guests attending your event, you need to take extra measures to protect them. There are going to be people who wish to harm these individuals due to various personal reasons.

Another example of a potential violent crime is a terrorist attack, which can cause significant damage. Again, there isn’t any particular reason why these groups would target your event. However, you can’t rule it out, because it is always better to be safe than sorry.

Fortunately, there are several ways you can deter violent crimes from taking place in your events. For starters, having ample amounts of surveillance equipment will force people to think twice, before performing any illegal activities. Make sure you let the people know that they are security cameras all over the venue.

You should hire enough personnel who are in charge of keeping the guests and attendees safe at all times. Ensure they are visible to everyone so that people are aware of the presence of security members.

If you are going to be hiring new members to help out with the events, you need to make sure you perform background checks on them. With this strategy, you can eliminate the chances of your staff from committing crimes.

Tips for handling security in event

When you are organizing events, you want to make sure you avoid the above security risks. Given below are my three tips which will help you ensure everyone is safe and secure:

Ask professionals for help

If security is number one on your list, due to high-profile guests, then you should leave it to the professionals. They have the expertise to keep any situation under control. Also, you can take it easy, knowing that the security is under the best hands.

Make sure you ask them for advice, once you hire them. They will identify loopholes in the venue and suggest strategies to enhance security. You also have the option of asking the local police department to help you out.

Ensure the venue has excellent lighting

When the lighting is poor at the venue, it encourages criminals to carry out their activities. You need to make sure that all places have an adequate number of lights. For example, the walkways should have excellent lighting so that people feel safe and secure.

In case there is a power failure, you need to have emergency lighting in place. Ask professionals to help you out in this area to avoid lighting issues.

Have an emergency plan in place

If you face a security threat at your event, you need to know what you should be doing to handle it effectively. Make a draft, which will ensure everyone in your team knows what to do during a disaster. For example, the exits the guests and attendees must take, to evacuate the venue as soon as possible.

You are better to be planned, ready for action than to try and figure out how to manage it once it occurs.

While you can’t guarantee zero security problems in your events, the above measures will help bring down the risk. The key is to take adequate measures, which will discourage criminals from causing problems!

Author
David Yakas
Managing Director
Wrapped Creations