How to Promote your Next Corporate Event on LinkedIn?

If you haven’t been living under a rock, you would of heard about this little social media platform called LinkedIn. LinkedIn is the social media network for professionals and has over 4 million active users every month, and it’s quite likely that the people attending your corporate event will be on this platform. Despite having a large user base, most of the corporate event marketers, forget to make the most of this social media platform.

Here are a few tips which will help you promote your next corporate event, ensuring maximum attendance:

The first thing you will need to do is advertise your event so that it reaches your target audience. One way is to purchase advert blocks, which is quite similar in functionality when you compare it with Google Adwords. However, there is another method, known as a sponsored update. Similar to paid advertising on Facebook, you can target the update to specific people on LinkedIn, by selecting appropriate parameters, such as industry, seniority, job title, and location. The advantage of choosing a sponsored update is that it will appear on the target audience’s tablet and mobile apps.

 

As your event will have brands, sponsors, or other types of partners, you should ask them to help you out. Through their LinkedIn profiles, ask them to write and share posts about your event to their network. Also, you should ask the speakers involved with your event to post overviews of their speech on LinkedIn. Also, see if they can ask their network questions regarding their speech and your event, as it keeps your target audience engaged. You can go out of your way by asking the speakers to hand out copies of their posts to you and sharing it on their behalf.

 

The purpose of a group is to hold discussion forums for community-based activities. For this reason, you will find a LinkedIn group extremely useful in advertising your event to your target audience. Once you finish making the group, invite the speakers, organizers, and delegates to it. The advantage is that you can discuss various subjects about the event with the group members. For example, the speakers can tell the members about the different topics they will cover during the event. Also, it allows the delegates and speakers to remain in touch with one another, even after the event is over.

 

A subsection of the company page, you can use a showcase page to promote your event among your target audience. Once you set it up, ask the members of your target audience to follow the page. You can start posting updates about your event on a regular basis, which generates interest among your target audience.

 

With the help of these tips, you can promote your next corporate event on LinkedIn!