When it comes to spreading the word about your events, nothing is more powerful than social media platforms. These sites have millions of users, giving you the opportunity to reach out to a huge audience, unlike conventional marketing tactics.
Social media is an incredible tool in the event management industry because of its diverse use cases. It is also a great place to innovate and engage with your target audience. However, you need to have a sound strategy when it comes to making the most of these platforms.
Without a plan, it is hard to keep your target audience engaged, which is crucial in the marketing world. It is no longer enough for a large number of users to know about your event.
Only when you go the extra mile, will you be able to reap the benefits of your efforts, especially while using social media for marketing. Below is a guide which will help you with this path, ensuring excellent results for promoting your events:
Determine which social media platforms to use
There are several social media platforms to choose from – Facebook, Instagram, LinkedIn, and Twitter. Each site comes with a diverse user base and unique features to interact and engage with your target audience.
For example, Instagram is famous for visual content, which means that you need to focus on creating eye-catchy images and videos. Similarly, Facebook allows you to create groups and target them with specific advertisements.
If your events are for professionals, LinkedIn is the best place to advertise about it. You need to take a look at the type of crowd your event will attract, which will help in selecting appropriate platforms. Also, when you don’t have a lot of resources at your disposal, spreading yourself thin can create a lot of problems.
Develop and use a unique hashtag
Hashtags are important on social media platforms and you can use them to create significant amounts of hype for your events. While creating this keyword, you can let your imagination run wild and come up with excellent ideas.
Make sure that you keep the hashtag small and relevant to your event. After you create this unique keyword, you need to make sure you use it in all your posts. Whether you are talking to potential attendees or uploading videos, it is essential to include this hashtag.
Even during the events, you need to make sure everyone uses this unique keyword. Display it in as many areas as possible in your venue and inform the attendees to use it.
Host a competition
Engaging with your target audience is crucial, especially in the event management industry. When you post on social media, you want your followers to share it, so that you can reach out to a larger target audience.
One way to do so is to create a competition on a platform of your choice. For example, you can hand out free tickets to specific people of your target audience for coming up with a great hashtag. You can also ask users to share a specific post, and the one with the most likes and comments will get a discount on tickets. The more unique and creative the competition, the more exposure you’ll likely find your competition will receive,
Infographics are your friend
You only have a couple of seconds to capture the attention of your target audience, especially on social media. Due to this reason, creating bite-sized information is an excellent technique you can use, to achieve the same.
Enter infographics, a type of content which will leave your target audience wanting for more, after they go through it. Make sure the information you provide is relevant to event and you can place various call-to-action buttons, enticing the users to learn more.
Although it takes a lot of time to create infographics, there are several templates available online, which cuts down the amount of effort required significantly and best of all heaps of them are free!
Make use of advertisements
When you post on various social media platforms, you will only be able to reach a portion of your target audience. By running advertisements, you can overcome this obstacle and market to a greater number of users.
Social media ads are powerful tools when your event management company uses them correctly. It gives you granular control, which you can use to fine tune the advertisements. For example, you can target users based on their interests, online behaviour, gender, age, and activity.
Make sure you include eye-catchy visuals in your advertisements so that it compels users to go through the content. Try to keep the text as short as possible since people don’t want to spend time reading ads. End every advertisement with a strong call-to-action, directing users towards your event page so that they can talk more about the conference.
Respond to your target audience
When using social media for marketing, you should be ready to go out of your way to communicate with users – at the end of the day they want to connect with you. There will be several guests who need to clarify their doubts about your event as soon as possible and socal media is the perfect avenue for it.
As people can use social media 24/7, the target audience expects you to respond within a couple of hours. It is understandable that you may not be able to do so, especially when you pack up for the day. In this situation, you can use a chatbot which will reply to users or automate the process with a different tool.
The key takeaway is that you never leave the people who contact you hanging. People are looking for fast response and the more prompt you are, the more likely they are to attend the event. If you find it challenging, you can always ask a professional to take over.
Show behind-the-scenes videos and images
Social media platforms such as Facebook and Instagram allow you to create stories by uploading videos and images. When your followers use these sites, they will go through your content.
Behind-the-scenes for your events are a great way to generate hype and excitement among the target audience. The reason it works so well is that the attendees feel like they are looking at one of your many secrets.
At the same time, it acts as a reminder that your event is coming up. While you are preparing for your show, make sure you take plenty of pictures and videos and share them on various social media platforms.
Use countdowns and teasers to generate hype
Generating interest in your event is crucial to get the attendees excited to be a part of the show. Countdowns and teasers are excellent ways to create hype and pique the curiosity of the attendees. They want to learn more and will continue talking about it, which is excellent marketing for your events.
For instance, if you are getting an incredible entertainer, you can use this to your advantage. In the first two-three days, you can ask the target audience to guess the special guest. Once it generates enough excitement, reveal the name of the individual. You can use similar techniques, to keep the target audience interested till the day of the event.
The final tip
When you use social media for marketing your events, make sure you keep track of your performance. The data you collect will give you a deeper understanding of the shortcomings in your campaign. As a result, you will be able to make the necessary changes to ensure your marketing efforts have a stronger impact.