Hosting an Effective Networking Event in 2020

Networking is a socioeconomic necessity in which people meet and form relationships, be it for business purposes, spreading brand awareness, casual or something more intimate. The idea is to recognize, create, or act upon opportunities, share information and seek potential partners for ventures or customers for your brand.

In our previous article, I mentioned some new event management trends that you should adopt in 2020, and I’m going to connect the dots here to help you get an in-depth view of how you can host an effective networking event to further your business venture, increase brand awareness, or simply promote a healthy social environment.

Following are our tips on how event managers can host effective networking events.

Event Networking in 2020

When hosting a networking event, the goal is simple: boost attendance and ensure that your message gets through to the audience the way you want.

But the secret is to keep it subtle. You need to send your message in a way that audience gets intrigued by your product, not annoyed by it.

Be Subtle With Your Pitch

Every brand and event manager knows that pitching your brand or product is reserved for the end of the event, but we’re bringing it up before everything else because of its importance. Pitches are always the most boring part of any event for audiences. You’re asking your audience to waste precious minutes of their time to listen to what your brand can and will do.

No one’s interested in that.

We’re not saying you shouldn’t pitch your product at all – just suggesting that you should be subtle with it. Start a casual conversation and present your idea under the cover of that conversation. Fashion your company’s description, brand overview, and target audience within a single sentence.

For example, when talking about The Avengers, you can pitch in your product while mentioning how ‘sculpted’ Chris Evans looks in the movie. Leave room for the other person or persons to pitch in. Let them speak, and respond with your product in mind without mentioning it again and again.

You should ask questions to engage them. This will make them subconsciously relate to your product. It will also help you learn more about market needs and what a potential customer might be looking for – the perfect way to strategize your next event’s marketing.

Personalized Event Management

I mentioned in the previous article that you need to personalize events and content when devising event management strategies, and this applies to networking events as well. People aren’t as interested in seeing how ‘liked’ your Instagram or Facebook post is anymore. Instead, they’re more interested in how much the post relates to them.

The more it relates, the more it’ll engage; the more it engages, the more it’ll stick.

While personalized posts and emails will increase attendance at your event, what about once they’re there?

Present chances throughout your event for people to converse with each other; perhaps via banners or activities that connect with people. The more chances you give each of your attendees to converse, the more you’ll learn about them and understand their preferences. You can then put that information into your next pitch to make it more interesting for attendees.

Choose a Venue that Reflects the Mood

Hosting a networking event for managers, CEOs, CFOs, and investors at night next to an open river might not be a good idea. For such an event, you should look at nicer venues such as hotels that will let you host your event in one of their halls, lobby, or patio.

Make sure you have a bar, sufficient parking space, and preferably no interruptions from the outside world. Minimize as many interruptions and frustrations as you can.

Promote Communication

Despite it being a networking event, people often stick to their own groups as much as possible. Try breaking these groups up or presenting them with opportunities and incentives to go out of their comfort zones and meet others.

As an event manager, you can also tell your staff to come in regular clothes and initiate conversations with groups that don’t seem to be socializing to entice them to talk to other individuals or groups.

Meet Everyone

Managers often make the mistake of watching the event from a bird’s eye view to make sure everything goes according to plan.

While this might work for social events, networking events are different. They are generally more on the professional and quieter side, regardless of whether it’s a business or creative event. Make sure you introduce yourself to every attendee; welcoming them and making them feel at home.

Remember to focus on what they do, not what you’re doing. A simple introduction that you’re the event manager is enough.

The more you listen, they more likely they are to remember you.

Follow Up & Do It Again

This step will help you both as an event manager and a social network enthusiast.

A day or two after the event, call your attendees to ask what they liked and disliked in the event. You’d be surprised at how much constructive criticism and event ideas you can get from attendees. Take their suggestions into account the next time you’re planning a networking event and remember to call them.

This way, not only do you form long-lasting event networks, you also get opportunities to increase brand awareness much more often!

Types of Networking Events

Moving on from how you can increase brand awareness at your networking events, following are the different types of events you can host;

  • Breakfast Networking Event
  • Roundtable Events
  • Women/Men Organizations
  • Happy Hour Event Networking
  • Professional Associations
  • Groups on social media

Benefits of Networking

Networking events aren’t just to socialize or find investors but also play a vital role in brand awareness, hiring, event hosting, security, and spread of information. More often than not, vacancies get filled without finding their way to recruiting firms, newspapers or LinkedIn. A person simply knows someone who knows a person, who knows a person fit for the job.

For example, when was the last time you saw a job opening for a director, CFO, CTO, or other bigger jobs? Yes, companies do promote existing employees to those positions, but in order to get an independent view, they hire a person from the outside.

If you’re looking for a marketing tool to increase brand awareness, there is no better way than to host a networking event. It’s all about giving the audience what they want, laced subtly with your product description and its benefits!

Author
David Yakas
Managing Director
Wrapped Creations

2020 Event Trends

It feels like only a week ago that we were discussing event trends of 2019, and now, here is 2020 in all its glory. 2019 was eventful, to say the least, ushering in new and unique trends as people shifted more towards technology and diversification.

2020 improved upon the preceding year’s trends spectacularly, making event management much more demanding and, dare we say, fun.

We put January 2020 under a microscope, analysing upcoming trends for event managers around the globe. Following are our observations on how managers can incorporate new ideas into their events to make them much more appealing and fun for audiences in 2020.

2020 Event Management Trends

Environment Sustainability

With Global Warming becoming a major issue, environment sustainability has also found roots in event management in 2020. The year started off with a shockingly devastating wildfire in Australia which has burned more than 12.4 million acres.

As planners, we should do whatever we can to sustain the environment including banning single-use plastics, educating out attendees, or offering plant-based catering. Introducing recycling options in events and a tree-planting drive during the event is not just trendy; it’s the right thing to do.

Collaboration & Sponsorship

Speaking of environment sustainability, it is a good idea to collaborate with sponsors dedicated to a greener Earth, intriguing tech, or other trendy topics. This will help your event stand out among the crowd and be more attractive.

Following are some trendy topics of 2020;

  • Technological advancements. New phones, consoles, VR or augmented reality product display/testing.
  • Diversity. Let attendees explore and express their cultures
  • Sustainability. For example a tree-planting drive.
  • Space exploration. For example, you can host a talk about the recent photo of the sun, the first image ever taken of a black hole, etc.

Personalized Events & Content

Most people are subjected to 4,000 to 10,000 ads every day. Similarly, an average Australian citizen is exposed to 600 messages daily, each aimed at the masses. One essential event marketing tip and event management strategy in 2020 that you should adopt is to create personalized content and events.

Personalized content is much more effective than that aimed at the masses, with a study showing that 80% people were more inclined towards content that was ‘written for them’ and not for everyone.

Personalized content doesn’t just mean including attendees’ names within emails but can also take other forms such as

  • A personalized email that discusses why that attendee in particular must attend your event
  • Personalized content recommendations related to previously viewed pieces
  • Listing entertainment options specific to their needs that you’ll address in the event, etc.

A Blend of Different Themes

Not too long ago, it was normal to host just one theme when planning an event. This has changed over the years, 2020 seeing heightened demand for a ‘diverse’ themed event.

By diverse, we don’t just mean political correctness but also in terms of themes. The idea is to collect people with different tastes and habits at your event and let them join heads with each other, promoting acceptance and remaining memorable.

A survey published in 2019 showed that 43% people suggested that one of the most important aspects of an event is to have access to different types of entertainment.

Following are some examples that might help you understand our point better;

  • “Dream” themes
  • Meta themes
  • Gaming (PC and Console)
  • Tech (Medical, Astrological, and Engineering all under one roof)
  • Political (this might require a more delicate event management plan from your end)
  • Escape rooms for a wide range of people, where they have to work together. Puzzles may require historical, mathematical, and literature knowledge, all of which are hard to come by in just one person)
  • Superheroes (where Marvel and DC lobbies discuss alternate universes), etc.

Internet Access to All

Bad WiFi in an event can really dampen spirits. Event trends in 2020 dictate that a good internet connection is vital to help people share you event’s highlights to their friends. Also, more than 30% internet users share memes with each other, which can be a great icebreaker at events such as yours. 

Diversity & Inclusion

By diversity and inclusion, here we mean it in the political sense. It should an important aspect to consider when planning an event.

Diversity and inclusion aren’t just limited to race and ethnicity, though. It also includes age, genders, physical ability, religion, language, allergies and more.

Event Security

This has remained one of the most important event trends for over a decade. As an event manager, you should have a backup plan in place for everything, especially security, be it communicational, cyber, or onsite security.

Onsite Security

The number one priority of any event manager should be the safety of every attendee, and not just the chief guests. Devise an in-depth plan for emergencies such as evacuation and share it with the whole staff.

This is where technology comes into play. Event applications, WhatsApp groups, and other platforms can be used to share information before an event starts to help your attendees prepare for any crisis. You should share the following with your attendees;

  1. Venue
  2. Map (especially fire exits and lost and found stations)
  3. Guidelines in case of an emergency
  4. Rules and regulations
  5. Staff contact information

Cyber Security

The amount of information stored with event managers, planners, and marketers can be a goldmine for cybercriminals. First and last names, titles, email and house addresses, personal cell phone numbers, travel itineraries, hotel reservations, etc. can all be devastating in the wrong hands.

Cyber security measures are the perfect resolution to this problem. Not only will a core firewall or encryption help you ensure data privacy, it will also ensure that your attendees trust you. The more they trust you, the more they’ll attend, enjoy and recommend your event to others.

Communications Security

A proper communication infrastructure ensures your event goes as per schedule. Coordination becomes much easier, increasing the likelihood of your event becoming a major success.

Communication systems also help prevent or manage crisis properly.

Let’s say; there’s an unexpected problem before your event begins, forcing you to postpone of delay your event. How will you communicate this to guests? Handling crisis the right way can help you make a good impression on your guests as well as your superiors.

Immersive Experience

2020 sees another tech-related event trend; immersive experiences.

Virtual and augmented reality has found roots in many houses and social media events, with the AR/VR market expected to grow up to 18.8 billion US dollars (27.9 billion AUD). Immersion can also come in the form of human interaction and activities that help attendees take in the general theme of your event better.

Every year, event trends change, presenting newer challenges that make event management much more challenging and exciting. We recommend you take 2020 head-on with some of the trends we’ve mentioned above and new ideas. Whenever someone says, “you remember the year 2020?” let the answer be your event’s name!

Author
David Yakas
Managing Director
Wrapped Creations

10 Strategies for Marketing your Event on Social Media in 2020

Social media presence has become a norm in 2020, not only helping people socialize but also help event managers increase awareness of their upcoming events, be it speaker sessions, seminars, trade shows, or even festivals. Event marketing has become as easy as getting a simple click, but simply running an ad won’t help you stand out the sea of upcoming events.

You must be able to capitalize on recent social media marketing trends.

In 2021, the number of social media users worldwide is forecasted to be more than 3 billion. This means that event management needs to stay up to date with social media marketing tactics to attract more attendees.

If you are looking to market your event on social media in 2020, I’ve compiled a list of 10 strategies that you can use to get the most out of these platforms.

Social Media Event Marketing Tips

1.       Choosing a Platform

Where social media marketing usually meant having a significant online presence on Facebook a few years ago, this has changed recently. Now, there are a lot of different platforms to keep in mind such as

  • Twitter
  • LinkedIn
  • Facebook
  • Instagram
  • Snapchat
  • Tumblr
  • Pinterest, etc.

Each platform requires a slightly different approach to make drive conversions. You should consider devising a well-rounded event marketing approach that sits right with each platform. A prime example of that is using hashtags to help users identify the event better.

While important to market on all platforms, you don’t necessarily have to have a significant present on all of them.  Therefore, it is okay to prioritize one a single or two platforms in your event management techniques as your primary and have others in a support capacity.

2.       Event Page

Facebook and LinkedIn provide ample space for event managers to explain their event, their venues, etc. They allow you to create a specific event page where your audience can leave remarks or mark whether they’ll be attending or not.

An event page makes it easy for all those interested to stay up to date with your event’s news, while those who are simply deciding can easily find out whether the event is what they’re looking for or not.

As your event gets closes and closer, it is usually a good idea to send out a reminder to people to RSVP on your event page.

3.       Focus on Short Videos

According to a survey published by Brafton, the average user spends 2 minutes and 17 seconds on a website if they’ve decided to stay. A website or page has an average of 8 seconds to pique their interest.

Although photos are a good event marketing tactic, they might not be as efficient in 2020 as in the past. For that, event managers should turn their focus towards making short videos that entail all the necessary details of the event all while being laced with why people should attend.

4.       Optimize Ads

One major source of revenue for social media platforms are advertisements, soon after which come subscriptions. In the third quarter of 2019, Facebook’s ad revenue amounted to $17.65 billion with more than 7 million active social media markers.

Facebook allows users to make adjustments in their ad campaigns to help target specific audiences you think are likely to respond. You can implement your buyer’s persona here, fine-tuning the ad as you see fit.

Some determining factors that come into play when posting a Facebook ad are:

  1. Length of content on the ad
  2. Image/video uploaded
  3. Information provided within
  4. The chosen demographic
  5. Runtime.

The last two factors are more likely to be dependent upon your budget, but giving extra thought and effort to the first three can help you minimize the cost included significantly.

5.       Have an Active Presence

Once you’ve set up you event advertisement and event page, you are likely to get a number of curious followers who want to know more about it. They’ll send you personal messages to inquire about specifics.

You should always have an online presence and endeavour to reply as soon as possible. The peak time for social media usage is from 10 pm to 1 am and 12pm to 2 pm during lunch breaks.

In 2020, people are always in a hurry. If they send you a message and don’t get a solution to their query in time, they are less likely to want to attend your event. As a prime social media event marketing strategy, you should always be active on social media. If that is not possible, it is a good idea to integrate a Chabot into your page with dedicated and precise answer to common queries.

6.       Highlight Prior Events

As mentioned above, short videos are the new way of communicating. Photos and infographics might put off users, forcing them to read when they simply want to relax. Posting a video about how fun your last event was can entice users into wondering how much fun the next one will be.

Social media marketers should focus on using unique and trendy visuals along with catchy audio and content to drive registration. Some factors to keep in might when designing a prior-event video include;

  • Target your intended audience, for example, more written content might be a put off for younger generations.
  • Host your video not only on your page but also on YouTube, Vimeo, LinkedIn, and other platforms that allow it.
  • If a certain platform doesn’t allow sharing your video, either because of the platform’s limitation or the sheer size of it, you can simply post a link with an attractive sentence to entice people to see it.

7.       Give People the Power

When marketing your event on social media, it is a good idea to post photos of the crowd as well as the VIPs of your previous event. You don’t necessarily have to post the crowd photos immediately after an event. You can, instead, save them for future event marketing.

This shows that your events attract a lot of people and that they’re having fun. While most photographers focus on catching the highlights of a show or event, you should also explain to them why they need to focus on the audience when they’re having a good time. A group photo at the end is a good example of that.

8.       Use Hashtags

Many marketers forget this minute but vital detail when posting their event descriptions. You should create and use event-specific hashtags to ensure that talking about an event is easy. A post with you event’s hashtag is free marketing, and it also helps users feel like the event is something discussed frequrently.

Share the hashtags wherever and whenever you can, be it in social media posts, prints, or even texts!

9.       During the Event – Livestream

Livestreaming is when you get active and share your event on social media while it’s all happening. It’s gaining a lot of traction in all sorts of marketing tactics. Some popular livestreaming platforms include;

10.   After the Event – Share Behind the Scenes

Making sure an event goes according to plan requires a lot of dedication and planning. From security to time management, everything needs to be planed beforehand. Make sure you document everything in the form of a behind the scenes. Once the event is done, event marketers should conduct interviews with the staff to formulate a behind the scenes documentary.

You can then post it online to further market your upcoming events on social media. Some examples of what the Behind the Scenes documentary can include are;

  • Venue
  • Interview with organizers
  • Event signage and goodie bags
  • Fun things to do in the area
  • Bloopers

Social media is an ever-evolving world. To properly market events on social media, it is important to try a blend of different techniques and see what you audience finds most attractive. As an event marketing event management team, it is important to know how to have more audiences subscribe to your events and make sure they have a blast!

Author
David Yakas
Managing Director
Wrapped Creations

Creating Plastic Free Events

It’s no shock to hear that plastic is not good for our environment and with the population growing that a rate of 1.5% in the past 12 months, reduction of plastic should be at the top of mind for everyone. As an event manager, you will find potentially that a large percentage of events that you create a “pop up” which would include a large volume of once off or disposable gear. So, as an event manager is there anything you can do about this…. Well the answer is YES and they might seem like small changes but these small changes can have a massive impact on our environment.

So how can you create a plastic-free event?

Often, event manager make use of plastic disposables as they are extremely convenient. Plastic cutlery, water bottles, straws, decorations, are some of the things that are used in any event. Though plastic may seem quicker and more efficiently, plastic waste is harmful to the environment.

Educate everyone!

The first and foremost step to having a plastic-free event is to educate everyone! Yes, you heard it right, ‘Everyone!’ Awareness of the harmfulness of plastic must start from home, from your family. Only then will you be able to say ‘No’ to any event organiser that makes use of plastic. If, as a person, you insist upon the ban of plastic use in your event, no matter how small or how big the event is, many will follow your lead.

Talk about why you chose not to host an event where plastic is used, talk about all the environmental pollution that plastic gives birth to, talk about the consequences of using plastic. There are so many reasons to say no to plastic, but only one reason to say yes.

  • Plastic takes centuries to decompose, and potentially leak pollutants into water and air.
  • Plastics are one of the main reasons for drain clogs, littered parks, polluted landfills, among others.
  • They are one of the main products of fracking.
  • Has a negative effect on wildlife.

Almost every person is aware of the impact of plastic, they talk about it but are they willing to take the necessary steps to eliminate the use of plastics. This is the question you need to ask.

Reduce, Reuse, Recycle

Reduce, reuse and recycle is the mantra upon which the environment is built. You can successfully organize a plastic-free event by following the mantra. It might be difficult to completely eliminate plastic in some events such as conferences or marketing events where name tags, pens among things are made from plastic. But you can find a suitable substitute for these items, such as the use of recyclable plastic instead of nonrecyclable ones. It is important to know that not all plastics are recyclable, and not all plastics that are recyclable are recycled. Just because the cup can be recycled you need to find out will the waste be separated and recycled.  

Communicate with the client and the guests

As an event manager, you can offer a plastic free event to your clients and reach out to a large crowd. You can set an example to others and take a step in saving the environment. If your client, as well as their guests, know that you have a serious focus on reducing plastic, they can come prepared. So, make sure you communicate your low to no-plastic commitment when offering your services.

What else can an event managers do?

An event manager has a huge role to play in ensuring that the event organized by then is free of plastics.

Tips for a plastic free event include

  • Make use of durable dishes, cutlery and glasses instead of compost or disposable ones. They not only reduce the use of plastic but also reduce compost and recyclable waste.
    • Offer filtered tap water instead of water bottles. Water bottles not only are made of plastic, but a lot of water goes to waste when people throw behind half used water bottles. Instead, set up a water bar filtration system in the venue and offer filtered tap water in durable glasses. If guests insist on compost cups, charge a fee for a compostable cup. Though compostable cups are not a great option, they are much better than plastic cups.
    • Collect the plastic badges back after the event. In many events and conferences, name tags are mostly made of plastic which is never used after the event. This name tag is thrown into the bin and becomes a part of the plastic waste that pollutes the environment. Instead, as the guests to return the plastic name tags towards the end of the event and reuse them in another event. Make sure you mention why it is being taken back.
    • Waste Management: Make use of different bins for different purposes. Every event has food, drinks, and a lot of waste is thrown around. Offer bins in every corner that is easily reachable. Use a different bin for recyclable and compost. Place another bin for plastic waste, which will help you judge if you have succeeded in organizing a plastic-free event.

You can also appeal to your guests to bring their own reusable water bottles, coffee cups, pens, among other items as a clear and conscious effort to reduce the use of plastic.

Sync with the caterers

Disposable boxes, spoons, cups are some of the things that are a huge contributor to plastic pollution. Catering is a concern for an event manager if it has to be plastic-free. Most of the disposable catering items are made from plastic. To make sure that the event s plastic-free, it is vital to ensure that the caterers are aware of the cause and are fully on board with your no-plastic event. Imagine an event where you talk about an effort to reduce the use of plastic and hand over single-use food plates and cutlery provided by your caterer to your guests. Wouldn’t that spoil the whole idea of a no-plastic event? So, make sure that you communicate with the caterer before the event.

Giveaways and gifts

Giveaways and gifts are a part of almost every event, from networking events to conferences. Make sure that the giveaways bags are not made from plastic. The hard part is to make sure that the giveaway and return gift themselves are non-plastic items. Most times, in conferences, the contents of the giveaways feature plastic, such as a pen, USB flash drives, fridge magnets, among others. The first and foremost thing to investigate is the ultimate need of the giveaway and gifts. Make sure to concentrate on quality and sustainability than quantity. Remember, you can get one good item that is used several times instead of several small plastic items that may or may not be used.

Your responsibility starts with your home

You do not have to be an event manager to reduce the use of plastic, or an environmentalist to advertise its adverse effects. Your responsibility starts at your home. You can start by reducing the use of plastic at home. How can you contribute?

  • Make use of stainless steel or glass instead of plastic boxes.
  • Carry your own bag instead of asking the vendor for a plastic bag. Cloth bags are reusable and better than paper bags.
  • Celebrate plastic-free birthday parties and festivals and set an example to others.
  • If you are organizing an outdoor event, ask your guests to carry their own water bottles, cups, and cutlery.
  • Educate your children of the adverse effects of using plastic and the consequences that many have suffered.
  • Follow the mantra, reduce, reuse, recycle!

Whilst some of the suggestions might seem simple, you would be surprised how often you see elements of plastic usage at events that would be so easy to remove or replace with a more environmentally friendly option. So, the question you need to ask yourself is are you ready to make a positive impact on the environment?

Author
David Yakas
Managing Director
Wrapped Creations

Event Trends You Need To Know About For 2020

As the end of the year draws upon us, it’s an exciting time for event managers to start planning their mind-blowing events for 2020. Knowing what the future trends are going to be is so important, as you need to ensure that you’re keeping your head above the trend line.

2019 saw some really exciting improvements to the events industry and what’s ahead in 2020 will keep your clients wanting more and more. Here are some exciting event trends for you’ll see in 2020:

Create a Unique Venue

Clients today are looking for that unique venue and no longer looking to book a traditional ballroom or venue to host their event. They want their event to be social media worthy and have their event sell-out within days! The pro to this that it gives the event manager the creative license to hunt down that amazing space however the con can be cost.

Creating a pop-up event space for a one of event can attract a lot of logistics expenses including kitchen, toilets, fencing, lighting etc… The cost of these spaces can grow quickly and it is important to understand the full build cost of the event space before committing. Nothing worse than getting the client sold on the space only to find out that you have blown the budget!

Just be sure when choosing an exciting new location that it matches your brand, event goals, and overall event mood. These pop up venues can be wonderful and allow for a truly custom event design but might require a bit more legwork to get there but it’s so worth it in the end! 

Event Sustainability

Now I am a massive fan of this and getting excited to see the client demand for tis increasing too. Event sustainability can seem scary however if you reflect on the impact you have created on the environment at the end of delivering a 2,000-person event you’ll understand why it is not important.

So what is event sustainability? It’s making small steps to reduce the damage and impact you create on the environment. It’s banning the use of single use plastics, educating our guests on the correct disposal of the waste and also seeking out more local and plant-based catering options.

Simple changes you can make includes:

– Use online surveys instead of paper-based forms at your conferences;

– Create edible centrepieces for your gala dinners but serving your entrees as share plates on stunning tiered platters and save those floral and plastic centrepiece arrangements;

– Insist on venues not offering single use plastic products;

– Offer and educate your guests on the correct disposal of waste at your event

These small steps will propel the industry forward towards reducing our carbon footprint and impact on the earth. 

Immersive Live Entertainment

Now I know as an event manager you will already be including live entertainment in the planning of your event however your guests in 2020 will be looking for more. That are wanting that experience that will immerse them into the event and create that connection.

You can capture the imagination of your attendees with unique performers, fun activities and unique experiences to create a buzz around your event and not to mention those instagrammable social media moments. And it’s not just those key entertainment moments you need to consider, Think about every possible interaction moment your guests might have for the event and consider how you might be able to entertain them. Do they arrive and wait in a queue, then how can you entertain them while they wait, what unique moment can your chef create while your guests wait for their meals.

The more creative you can get the better. 

AR and VR Demand Will Continue

Since the introduction of AR and VR to the public, several event managers have started to dabble in with the inclusion of AR and VR within their events. In 2020 as AR and VR is ready for mass adoption within mainstream events and with the significant growth seen in these technologies in 2019, they have become even more affordable. A great example of a cost effective solution is the Google Cardboard which allows attendees to get a virtual experience on a tiny budget

With the help of these technologies, event managers will be able to create immersive experiences for their guests. At the same time, they will attract sponsorships, as brands can use AR and VR to gain exposure for their products and services.

Bleisure (business + leisure) events Will Take Centre Stage

There has been a massive increase in the interest of bleisure events over the past 5 years and 2020 looks set to be the year where guests will be seeking out bleisure events. So what exactly are they are they and what are people looking for? Simply put a bleisure event is a destination event where the guests travel for a conference, workshop, awards evening however they extend their stay and take the opportunity to explore the town where the event is being hosted.

So if you’re planning a bleisure event, what are you going to need to be considering to win you’re your guests in 2020? You need to look for destinations that not only meets the needs for your event and fits into your budget but will also be attractive to attendees. It’s essential that the city has an interesting downtown, with a great food and cultural / entertainment offering. Also consider locations near beaches, or a mountain destination.

Bleisure travelers generally extend their stays for days, not weeks, so they want fun, fast activities that will keep them entertained. Consider putting together two- to four-day post-conference or meeting programs that incorporate sightseeing, meals, and athletic activities such as hikes, bicycling, and water sports.

If you are planning an event with bleisure as a consideration, it’s important that you promote these opportunities as part of your registration marketing!

These trends will certainly see some exciting improvements to the events space and potentially a greater ROI to clients. As an event manager it’s your job to think outside the box and create those breath-taking moments for your clients and their guests. 2020 is the year to make this happen!

Author
David Yakas
Managing Director
Wrapped Creations

Selecting The Right MC For Your Next Event

With so many things to think about and plan for an event, one thing that can sometimes be overlooked is the importance of selecting the MC for your event. Often overlooked and underbudgeted for, choosing the right one is so important, as this individual can make or break your event.  

No before you rush off and Bob in accounts to be the MC as he’s pretty good at talking in public, here are some things to consider why you need to find a professional to fill this important role:

Engages with attendees

The role of an MC is to ensure your audience is having a good time throughout the day. Have you been to an event where you want to leave because you didn’t find it entertaining? You don’t want your event to face this problem since it can have a negative impact. For instance, it can reduce the number of people who will attend your conference in the future.

With a professional MC, this won’t be a problem, and the host will make sure your audience never switches off. They will ensure there are pauses between each session, to avoid content being information-heavy and lengthy.

The MC will work the crowd in your event, to achieve your objectives. For example, if it is your target to get 100 people to sign up for your next networking event, the MC can make it happen.

Ensures event runs on time

If your events don’t go on time, you run the risk of your audience leaving with a negative impression. Keep in mind that the attendees have commitments they need to fulfill. Although delays can take place even if you go out of your way to make the preparations flawless, it isn’t the end of the world.

The MC will work with your event management company to make sure you don’t have to delay the conference. They will suggest ways to shuffle the order of the event, to overcome setbacks.

Even when you face problems, the MC will provide his/her expertise to overcome them. They will ensure that they are in complete control of the regional events, regardless of how things turn out.

Keeps the flow of the event going

It is crucial that everything in your event goes smoothly. You don’t want to be in a situation where your audience is wondering what will happen after the speaker finishes their presentation. A good MC will make sure that they go through the agenda of your and make plans for the entire show, to ensure everything goes according to plan.

Before a speaker gets on stage, the MC will introduce him to the audience. They will be responsible for conveying gratitude from your company to the speaker, for taking the time and effort to attend your event. The MC will be the crucial link between various portions of your event and will help connect the dots, improving the experience of the audience.

Prevents event from becoming boring

It is a nightmare for every event management company to learn the show was boring for the audience. For instance, there is no one keeping the flow of the conference going, leaving the attendees confused. Similarly, the topics under discussion feltl disjointed since there isn’t any individual to help connect the dots.

Sets tone of event

A professional MC will be the one who sets the mood for your event. They will make sure your audience loves being in the venue every second. There are several ways the MC will influence the setting of the event.

For example, their choice of language and status can make a world of a difference. Within a short period, they will connect with your audience.

How to select the right MC?

Now that you know the significance of choosing a professional MC, the next part of the guide is to address how to select one for your event. Doing a simple search on social media and picking the first one you see won’t cut it. There are a lot of factors you need to consider that will determine whether the MC is a good fit.

Establish event goal and purpose

First, you need to make a note of the purpose of your event, along with the targets you want to achieve. For example, it is award night, which means you have to highlight personal achievements of your employees.

At the same time, you want to show the audience, the current status of the company. For this type of event, the purpose is to maintain a positive culture and keep the audience happy.

As a result, you will know the tone, messaging, content, and format for the event, making it easier to select an MC.

Learn about attendees

The next step is to take a look at the type of people who will be attending your event. What is the demographic of the attendees? Are they from the same age group and what is the ratio of male to female?

Is everyone going to be from the same industry or line of work? These types of questions will help define the characteristics of your audience. The reason you need to do this groundwork is that it paints a clearer picture of what type of MC will connect with the attendees.

For instance, if your audience is from the younger generation, getting an MC with celebrity status will work wonders. Also, make sure you go through the track record of the MC before you decide to pull the trigger and hire this professional.

Selecting the MC – The final step

Now that you have sufficient knowledge about your attendees along with the goal and purpose of the event, you are ready to choose an MC. You need to make a list of people who have the potential to fit your event.

How do you go ahead with this task? For starters, you should take a look at the characteristics of the MC. Language, delivery style, personality, expertise in related industry, flexibility to achieve our objectives, and facilitation skills are some of the key elements.

You can narrow down on your options until you end up with the right person. Once you have an MC, you can take it easy knowing that your event is in excellent hands. They will help your audience understand what to expect from the show.

A large number of event management companies believe that getting a celebrity is good enough as an MC. However, this is far from reality. Remember that these individuals may not have the necessary skillset to ensure your events are successful. While it is true that the status of the celebrity will help fill up the seats, they may not be a great host. On top of that, you have to spend a fortune to get them as the MC.

The better option would be to go for a professional MC who has been in this business for a long time. Bonus points if they have experience in a relevant industry, as they will be able to grasp the nature of the event. Try going for MCs who are the complete package and are able to provide excellent value-for-money services.

With an MC, you no longer have to focus on keeping your attendees entertained and happy. You can channel your energy and resources towards tasks that require your expertise and presence. With this guide, along with your knowledge, you will be able to find the right MC. This professional’s fees will be within your budget and he/she meets your audience demographics and event goals.

Author
David Yakas
Managing Director
Wrapped Creations

Security Risks To Consider When Planning An Event

When organizing an event of any size, there are a lot of factors to take into consideration. You must worry about the permits and vendors while taking care of every other thing which comes in your way.

One important aspect of event management is security. You certainly want everyone to have an excellent time without having to worry about facing any problems. Whether it’s a special guest for the conference or the attendees, anyone who comes should be safe and secure.

There are a lot of factors which can determine the outcome of your event. A negative experience for your attendees or guests will leave the wrong impression.

The first step in security is to understand the risk factors so that you can take the necessary measures to overcome them. Given below are some of the elements you need to consider, for the safety of your guests and attendees:

Data leak

These days, the event management industry uses technology for a variety of purposes. There is a myriad of tools, which make your life easier. For example, there are online forms which allow you to collect data from your attendees through social media. You can use billing systems, which sends invoices to the vendors.

There is the option of an online ticketing system, which reduces your workload significantly. However, the biggest problem with technology and social media is that you need to collect sensitive data. For example, an online ticketing system will require payment from an attendee’s credit or debit card.

There are also other types of information that make your events a great target for cybercriminals. Unauthorized access to this data creates a lot of problems, which puts your conference or networking event in a negative light.

The best solution would be to follow state-of-the-art online security practices to improve the safety of the data. Should anything go wrong, you need to make sure you have an emergency plan in place so that you can handle the situation the right way.

Personal property theft

When there is a huge gathering at events, unfortunately thieves can see it as a tremendous opportunity to steal private property. Due to a large crowd, they can commit a variety of criminal acts, which remain unnoticed.

On top of that, there can be a lot of expensive gadgets at events.

The problem with personal property theft is that it is quite hard to prevent them from occurring. However, you can take the necessary steps to bring down this security risk significantly.

For starters, make sure you hire enough security staff to monitor the event. If you are using expensive equipment, make sure only a limited number of people have access to it. Ask these members to report unauthorized people immediately.

Make sure there are adequate security cameras throughout the venue, to deter people from committing personal property theft. Also, ensure people know about them so that they know it will be easy to identify them if they are guilty of carrying out criminal activities.

Unruly guests

If you are going to be serving alcohol in your events, it can increase the security risk. Even the most docile people tend to become hostile when they consume large amounts of liquor. As a result, there is a high chance a small situation can go out of control quickly.

You need to make sure you have extra security members at the place where you serve alcohol. Ask them to remain extra vigilant, so that they can control any situation before it goes out of hand. Also, you can ask the servers to keep track of the attendees who consume large amounts. They can inform the security officials about these people and ensure they don’t cause any problems. Also remember that bar staff need to have the appropriate training and qualifications for service.

Natural Disasters

Even though the chances of facing natural disasters such as fires, earthquakes, and storms are quite low, you cannot rule them out. Whether it is human-made or natural, they cause significant damage. While you have no control over these types of problems, you can still do a lot to ensure your guests and attendees are safe.

For starters, you can have several strategies in place, which helps you deal with a variety of situations appropriately. One tactic would be to create a fact sheet during your marketing, informing the guests and attendees what they need to do when facing such issues. Being prepared is the only way you can mitigate the damage of these events.

Violent crimes

The chances of violent crimes are quite small at events, however you still need to make sure it doesn’t take place in your events. When you have high-profile or special guests attending your event, you need to take extra measures to protect them. There are going to be people who wish to harm these individuals due to various personal reasons.

Another example of a potential violent crime is a terrorist attack, which can cause significant damage. Again, there isn’t any particular reason why these groups would target your event. However, you can’t rule it out, because it is always better to be safe than sorry.

Fortunately, there are several ways you can deter violent crimes from taking place in your events. For starters, having ample amounts of surveillance equipment will force people to think twice, before performing any illegal activities. Make sure you let the people know that they are security cameras all over the venue.

You should hire enough personnel who are in charge of keeping the guests and attendees safe at all times. Ensure they are visible to everyone so that people are aware of the presence of security members.

If you are going to be hiring new members to help out with the events, you need to make sure you perform background checks on them. With this strategy, you can eliminate the chances of your staff from committing crimes.

Tips for handling security in event

When you are organizing events, you want to make sure you avoid the above security risks. Given below are my three tips which will help you ensure everyone is safe and secure:

Ask professionals for help

If security is number one on your list, due to high-profile guests, then you should leave it to the professionals. They have the expertise to keep any situation under control. Also, you can take it easy, knowing that the security is under the best hands.

Make sure you ask them for advice, once you hire them. They will identify loopholes in the venue and suggest strategies to enhance security. You also have the option of asking the local police department to help you out.

Ensure the venue has excellent lighting

When the lighting is poor at the venue, it encourages criminals to carry out their activities. You need to make sure that all places have an adequate number of lights. For example, the walkways should have excellent lighting so that people feel safe and secure.

In case there is a power failure, you need to have emergency lighting in place. Ask professionals to help you out in this area to avoid lighting issues.

Have an emergency plan in place

If you face a security threat at your event, you need to know what you should be doing to handle it effectively. Make a draft, which will ensure everyone in your team knows what to do during a disaster. For example, the exits the guests and attendees must take, to evacuate the venue as soon as possible.

You are better to be planned, ready for action than to try and figure out how to manage it once it occurs.

While you can’t guarantee zero security problems in your events, the above measures will help bring down the risk. The key is to take adequate measures, which will discourage criminals from causing problems!

Author
David Yakas
Managing Director
Wrapped Creations

Do your event guests have food on their mind?

There are a lot of things you need to do, to ensure the attendees have a memorable experience at your gala dinner, conference or networking event. You need to pay close attention to all the details so that everything goes according to plan.

One area where every event manager needs to put a lot of consideration is catering. The caterer or venue you choose will play a massive role in how people perceive the events, you host.


You can measure the success of your event by knowing whether the attendees like the food. These days, everyone is becoming health-conscious, due to which you need to pay closer attention to the catering in your event.

As an event manager, you have to ensure that you keep up with the latest trends. Given below are a handful of ways which will help you make healthy food choices for your next event:

Ask the attendees for special dietary requirements

Before you start looking for vendors to be the caterers for your next event, you need to what your attendees prefer to eat. For example, there is a significant increase in the number of people who are becoming vegetarian and vegan. In this situation, you need to make sure there are enough options for these attendees.

One of the best ways to know about what people prefer to eat is to ask them on social media. You can create a poll on Facebook and provide different types of options. Another option would to draft a marketing post on one of your social media profiles and ask the attendees to comment about their preferences.

Look for caterers or venues who specialize in healthy food

Once you know what people want to have at your event, the next step is to look for caterers. While you can ask your regular go to caterers for healthier options, they may not have a lot of expertise in this field. I generally look at what is on the standard menu offering of a caterer to determine if they would be able to accommodate your needs. For example some caterers as standard have multiple gluten free, dairy free, vegan options which means naturally it would easier for them to understand and deliver on the specific requirements.

Keep in mind that healthy doesn’t only mean that you only increase the number of vegetables and fruits. You also need to monitor the portion sizes on offer from your caterers v’s what would be the needs of your guests. Nothing worse than having a huge meal placed in front of your that you can’t finish or that weighs you down once you’ve finished it.


Make a list of the vendors who offer these choices and compare them. Ask them to provide details about their previous clients as a reference. Do get in touch with their earlier customers, so that you have a better idea of their quality of catering. Also, go online and see if you can find reviews about these vendors. Don’t be afraid to ask them for samples and get a team to taste the dishes.

Find out the source of the food and beverages

While you are in the process of selecting a vendor for catering, you should know more about the ingredients they use for their dishes and drinks. As the focus is on health, this plays a significant role.

There is no point in choosing a vendor who uses frozen ingredients. The reason is that you can store items for an extended period with this type of storage technique. As a result, the food won’t be fresh.

Similarly, you don’t want to serve your guests reheated food, which may not be healthy. A better option would be to go for ingredients which are sustainable and fresh. Although it may increase the cost of catering, it is worth the additional resources, and the attendees will love the food in your event. A rule of thumb is to opt for ingredients that are available in the local market.

Add fresh and seasonal foods to the menu

There is nothing better the including local fresh and seasonal produce on the menu. Ask the caterer to use seasonal foods while catering for your event. The advantage is that they will use fresh ingredients, which will impress the people attending the event. For instance, if it is the season for strawberries in the place where you are hosting the event, you can use it to your advantage. The vendor can provide strawberry smoothies or a dessert where this fruit is the primary ingredient.

Introduce smart snacks

Sometimes, your attendees won’t have a lot of time on their hands to eat large meals, especially when they are at a networking or conference event. They want to talk to as many people as possible. Also, they don’t want to consume dishes which can become a messy affair.

In this situation, the type of snacks you provide will go a long way in improving the experience of the attendees. The best part is that people can consume it to curb their hunger and focus on what they have to do.

One common mistake that a lot of event managers make is not paying close attention to the snacks. There are numerous nutrition bars, which claim to be healthy. Without putting any thought into it, event managers add them to the menu. However, the problem with a majority of the nutrition bars in the market is that they use high amounts of added sugar. Even though it seems healthy, the reality is the opposite. If you are looking for pre-made snacks, do take a look at the added sugar content.

Another option would be to use foods which contain high amounts of vegetables, fruits, cereals, or whole-grains in them. One advantage of healthy snacks is that the attendees will have the energy to experience everything your event has to offer.

You can serve a mixture of fruits in a bowl or vegetables with hummus as the central dip.

List out the details of the dishes

A great way to let attendees know that the catering in your events is healthy is going into the specifics of the dishes. For instance, if you are using organic and sustainable ingredients, you can create little menu cards, informing people about the source.

You can also list out how many calories the dishes provide for every serving. Another technique would be to let the people know about all the nutrients they get from the meals you provide. Although these are minute details, they make a world of difference. The attendees will be happy that you are taking their well-being into consideration, which will work wonders on the success of your events.

Ideas for healthy food choices for the next event

Below, you will find a list of ideas, which will give you the inspiration on what kind of options to serve to the attendees:

Avocado specials

Avocado is one fruit which is always the centre of attention when talking about healthy food choices. It is excellent because of its high nutritional value and versatility when it comes to making dishes.

You can use it as a spread, which attendees can use to consume appetizers. There is the option of pairing it with other types of food, such as eggs, fish, and penne.

Salad bar with variety

There is nothing worse than arriving to the buffet only to find that the caterer is serving up a bland garden salad.  If people attending your events are health-conscious, a salad bar with a lot of variety will always be a hit. You can serve a myriad of vegetables and fruits, along with mushrooms and other ingredients with high nutritional value.

People won’t feel heavy after consuming a salad, which allows them to focus on the event.

Trail-mix

Another great healthy food idea for your events is to offer a trail mix. It is wonderful since there is a myriad of ingredients available in the market. You can use sunflower seeds, dry fruits, granola, coconut chips, walnuts, cashews, and pistachios.

If you are hosting an event which is taking place by the coastal region, coconut water would be an excellent beverage to complement the trail mix. You can ask the guests to make the snacks themselves so that it meets their requirements.

You can build on these concepts as per the requirements of your attendees. Implement all the above ideas, which will ensure the food choices you offer for your events are healthy!

Author
David Yakas
Managing Director
Wrapped Creations

Team Building Ideas For Your Next Corporate Event

A highly effective and efficient team is the dream of any manager. Your team understands the common goals, supports each other in the process of achieving the goals and enjoys being part of the team.  Sounds too hard to achieve?

Managers are always looking for opportunities to encourage staff to get involved team building activities and integrating them into their upcoming corporate events can be the best solution. Having the activities outside of the standard work environment can help team members bring down the walls, improve the communication lines between colleagues plus have a more positive impact on collaboration.  By taking the team building activities outside of the workplace environment team members are more likely to engage in the activities, as they don’t need to sit in office and get distracted by the day to day tasks.

To take it one step further is to consider developing events specific focus on team building outcomes. These can be the perfect addition to the to the culture of your company and it can play an important role when it comes to attracting and retaining top talent.

Here are some simple team building activities that you can integrate into your next corporate event:

Jigsaw Puzzle with a Twist

In this team-building activity, employees will get to hone their leadership and problem-solving skills. You split the workforce into multiple groups of five or more. Each team has a different jigsaw puzzle they need to complete as soon as possible.

The twist is that you mix some pieces of the puzzle with the ones available with the other teams. Each group has to get them back to complete the game. As a result, they will have to resort to various techniques, such as trading players, pieces, and negotiating with one another, to win.

Room Escape

One of the best team building ideas which focuses on various traits helpful in the office environment is Room Escape. Find out if there is one in your city and book it for the day.


The goal is simple – the organizer of this game will lock the team in a room. They have one hour to find clues and solve them, which will help locate the key for them to escape. However, it isn’t easy, as it requires patience, logic, teamwork, and leadership qualities.

Make sure that the team members you select are from different departments, to make things interesting. Since it requires extensive collaboration from the participants, expect this game to have a positive impact on the office environment.

Scavenger hunt

Although a traditional team-building activity in corporate events, it comes with a lot of advantages for your company. For starters, people have to learn how to work together as a team to be the winner.

For this game, you need to break the team members into several groups of four or more. You need to make a list of challenges the team has to complete, to find the next clue. While it can be anything, try to focus on collaboration and networking.

These types of events at a conference will work wonders, as it helps the people bond. There are a lot of ideas to choose from, ensuring it is fun at all times. On top of that, it is an incredible way for employees to take a break from work life.

Two truths and a lie

Two truths and a lie is a fantastic means to break the ice and improve the networking skills of employees. It helps employees to get to know one another on a personal level, which, in turn, will help the organisation in terms of productivity and communication.

If you have a large workforce, try to break each team into groups of five or more. Every member must make three statements, out of which, one is a lie, while the other two are true. The other people in the team have to figure out which fact is false. As the game progresses, the members of the group will have a deeper connection with one another.

Egg Drop

Although you played this game as a child, little did you know about its potential to bring people together. Egg Drop is a great team building idea for corporate events. The reason is that employees must work together to be successful in this game.

The goal is to keep the egg safe, regardless of the height it falls from, onto a hard surface. Given that this object is quite fragile, your employees have to think out of the box to come up with innovative solutions.

For this activity, you can provide materials, such as cardboard, newspaper, tape, and straws. If you want to take it up a notch, feel free to do so. You can ask people to only use items that they find in the office. Make sure you don’t raise the height too far, as it becomes next to impossible to protect the egg from the impact.

Minefield

One way to improve the coordination of employees during corporate events is to host Minefield. It is a simple game but requires excellent communication between the team members.

For this activity, you need to make sure you are playing in a park. Keep various objects throughout the place, such as balls, bottles, and cones. In other words, you create an obstacle course, which everyone must cross.

However, the trick is that you should blindfold the person trying to navigate it. The other members of the team should provide instructions on how to go through the course.

After every successful attempt, change the course, to make things exciting. Also, make it a rule that the blindfolded person cannot say anything while trying to find the best route.

Pictionary

You can use this team-building activity in your networking and conference events. It works wonders regardless of the size of the team. In this game, you split people into groups of four or more.

Two teams will go head to head, to see which one is better. One member of the group will receive a topic from its rivals. He/she needs to get his/her team to guess the word only by drawing. The person cannot speak a word while trying to show the topic to his/her group.

You can make things interesting by introducing new features, which will make it harder for everyone. For example, people cannot lift the pen/pencil from the sheet or has to draw on paper with a blindfold.

Whilst they might seem simple, there are some of the best team building activities to consider for your events. You can try just one or more, then sit back and watch the fun!

Author
David Yakas
Managing Director
Wrapped Creations

Icebreaker Ideas To Open Your Next Event

When you’re hosting an event, having an icebreaker is a great way to establish the tone for your show. When the attendees have a positive experience at the start, they are going to remember it for a long time.

You can think of ice breakers as warm-up sessions where people get to know one another. It avoids the problem of the attendees feeling awkward with one another. The difference is immense when you use ice breakers in your events.

While you’re having these types of activities, make sure you keep them simple. After all, you want your attendees to have fun, not rack their brains. Below are of my favorite icebreaker ideas, which will ensure your event has an incredible start:

Five of anything

If you are looking for a fun game which makes it easy for people to talk to one another, five of anything is an excellent ice breaker. You need to split people into groups of at least four members.

For every team, you give them a topic, and the attendees have to share their interests. You can choose subjects such as top five favorite TV shows, travel destinations, and songs. The best part is that you can customize the topics, depending on the theme of your event. Everyone feels safe by not having to talk to a large group.

Meet “X”, people

When you have a networking event, this is an excellent icebreaker event. By forcing attendees to find people they have to talk to, everyone will have to get out of their comfort zones.

Even if you have a large number of people in your events, this activity will work wonders. The number of individuals each person has to meet depends on the number of attendees you’ve planned during the event management stage.

They should have a conversation with each individual for at least two minutes before moving on to the next attendee. You can make it easier for people by asking them to learn one new thing about each individual before talking to another person.

MC Introduction

This icebreaker game always works well at the start of a conference. The attendees get split off into groups of two and each attendee has two minutes to interview the other attendee (and vice-versa) and find out some key details about them and why they are attending the conference. At the end of the two minutes they need to then MC intro the attendee to the rest of the room.

This is not only a great introduction tool but also an active listening tool which could improve your chances of the attendees being more active in your conference.

One word

One word is becoming popular in conference and networking event because of how easy it is to play this game. It works wonders in all types of settings, and attendees don’t have to put in a lot of effort to speak.

They only need to use a single word to describe any given situation. For instance, the topic of interest could be the current mood people are feeling. You can also ask them what they expect to learn. One advantage of this game is that you can change the topic, to make it easier for the people to connect with each other.

Problem/solution

When attendees come to your events, ask them to write down one problem they are facing at the moment. They should stick it with their name badge, so that other people can see. At the same time, they must write down one thing they are good at, and keep it in the same place.

Based on the problem various people have, they will be able to find others who can help them with their issue. For example, one person finds it challenging to speak in public while being good at DIY projects. Someone who is excellent in public speaking can help solve this problem. Due to the differences among people, it will spark interesting conversations.

Storytelling

Storytelling is a great icebreaker activity, regardless of the number of people attending your event. You need to split people into groups of four and give them a topic.

Each member of the team has to write a story about the subject within five minutes. The next step is to narrate their experiences with the people in the group. It must follow a turn-by-turn basis.

The beauty of this activity is that people get deeper insights into others. As a result, they will form deeper connections, making it easier to hold conversations.

Speed meeting

One great way to remove any awkwardness among the attendees during events is to have a speed meeting session. Like the dating variant, you split the people into groups of two. Every person has a minute to introduce themselves to the other individual. The next step is to hold a conversation for at least four minutes.

Once the duo reaches the six-minute mark, one individual should go to the next group. You can make it easier by keeping a buzzer or a bell, to remind people to make the change. The best part is that you will include people who don’t find it easy to talk to others. If attendees connect, they should share contact information with one another.

Switching name tag

If you have a lot of people in your event, then you can play this game. When attendees register, give them someone else’s name tag to wear. During this ice breaker activity, the goal is to return the name tag to the right person.

You can make it interesting by informing the attendees that they should ask at least three questions before giving it back. The game will continue until every individual has the right name tag. The advantage of this type of ice breaker activity is that people will have to talk to one another. Also, they will form good connections, which will become helpful as your conference or networking event goes on.

Three great career moments

Even if you split people into small groups of three to four members each, everyone will have a great experience playing three great career moments. Everyone in the team should start talking about some of the greatest times in their lives while working for various companies.

By ensuring people focus on the positives of their career, your event is off to a great start. When people have to reflect on their work-life, it will bring back a lot of happy memories. The greatest part of this activity is that you won’t find a single person who isn’t engaging in a conversation.

Two truths and a lie

Two truths and a lie is an excellent icebreaker activity, where people get to know one other on a personal level. While it is a simple game, it works wonders for attendees to overcome their awkwardness.

If you split the groups into sizes of ten or smaller, you will get to see the true power of this activity. As the name suggests, each person needs to make three statements about themselves. Two of them will be the truth, while one is a lie. The other team members need to determine which statements are true and which is false. You can ask the groups to take a poll to make things easier. Every person should go into extra detail, to explain the truths to their team members.

Whether you’re holding a networking event, conference or information workshop it’s your job to ensure everyone is having a ball of a time. With these ice breaker activities, you will be able to break away from the tension and awkwardness in the venue. Keep in mind that you can always customize these games according to the theme of your event.

Author
David Yakas
Managing Director
Wrapped Creations