When you are hosting an event, regardless of all the activities you have in store for the attendees, it won’t be a hit without marketing. After all, if no one knows about your event, getting people to attend is an uphill task.
With the popularity of social media platforms growing among the general public, it has become quite easy to promote your event to them. Whether you use Facebook, Instagram, Twitter, or any other platform, they have made it possible to market to your target audience with just a few clicks. Just think about it, haven’t you come across a variety of events as you scroll down your news feed on Facebook?
To ensure that you are on the right track, I’ve made a list of tips that will help you use social media to promote your event!
Create a Custom Hashtag
A hashtag plays an important role on social media as it improves discoverability. Always make sure that the hashtag you use is unique so that your target audience isn’t confused about your event. While you’re promoting your event on social media, always end the post with the custom hashtag. You will also find custom hashtag to be useful during your event. For example, you can ask all the attendees to use your custom hashtag, so that you can promote your event. When you get enough people to start talking about your event, it will start to trend and attract a larger audience.
Get Influencers On-Board
A great way to promote your event on social media which is becoming extremely popular and effective is through influencers. They are users who have a large number of followers on social media. When influencers promote your event, it will reach a larger target audience. If you take a look at any of the biggest events that took place in the world, they always use influencers for marketing. Make sure that the influencer you use for marketing has a target audience who will be interested in your event.
Post About Deadlines for Early Bird Offers and Giveaways
Use social media to post about deadlines for early bird offers. As confirmed tickets are the best way to know how many people are coming for sure, give your followers early bird offers. When you provide them with offers and discounts, you are enticing your target audience to buy tickets to your event for a cheaper price. Similarly, you can also create buzz about your event by having giveaways. You can combine giveaways with custom hashtags, to make the most of marketing your event. For example, if you are giving free tickets to your followers, you can ask them to use the custom hashtag.
Use Instagram Stories & Facebook Live
Instagram Stories have a lot of potential in letting your target audience to know more about your event. For example, you can use Instagram Stories to give sneak peaks, as a build up to your event. The advantage of using Instagram Stories is that people go through them on a regular basis. As a result of this, people will know about your event as they tap through different stories on Instagram. Another way to promote your event on social media is to use Facebook Live. The advantage of Facebook Live is that all your followers get a notification when you use this feature plus at the end you can save and upload the video to your news feed for anyone that has missed. Similarly, you can also create buzz about your event by having giveaways. You can combine giveaways with custom hashtags, to make the most of marketing your event. For example, if you are giving free tickets to your followers, you can ask them to use the custom hashtag.
Now not everyone is an expert on social media straight up and it does take time and a lot of practice to find what works best for your target audience. If you need more support through promoting your event the team at Wrapped Creations have a wealth of marketing knowledge to assist in successfully promoting your next event.