Unleashing the power of animation and visual effects (VFX)
In this digital age, the inclusion of animated content at world class events is increasingly prominent, taking the attendee experience to new heights. As leaders in the industry, the team at Wrapped Creations are excited to now be able offer this to our clients.
Animation and VFX isn't just about making things look amazing; it’s all about creating experiences that really draw people in and leave a lasting impression. In this blog, we'll be looking at some creative ways animated digital content can be used to level up your next event or conference, drawing inspiration from what we’re seeing around the world.
Elevating your pre-event engagement
Some would consider that your guest’s experience begins the moment they walk through the door. We disagree. The journey begins long before they even set foot in the venue.
Animated videos serve as a teaser, offering a glimpse into the excitement and opportunities that await. Whether it’s embedded in event confirmation emails or shared on social media platforms, or your event invitation itself is animated; these videos capture their attention, drive anticipation and increase attendance.
Immersive opening intros
The opening moment of any event is critical. It sets the tone for the entire event, and animation combined with projection is the perfect tool to make a memorable first impression, for example, Adobe MAX's immersive intros, which blend animation with brand storytelling to create an unforgettable experience.
Conference and event signage
Animated digital signage or displays can be a fun way to guide attendees through the event space, creating connections and promoting interaction. It also helps reinforce branding and storytelling throughout events. Directional signage, menu boards and conference agendas can all be designed in a way to create a more immersive, playful and engaging environment.
Social interaction
Social media plays an important role in amplifying your event reach and engagement. Animated videos strategically integrated into event spaces can encourage attendees to join the conversation and share their experiences in real-time. Gone are the days of static displays that fail to capture attention. Interactive animation can transform your booth or exhibition area into an inviting hub of activity. By using dynamic visuals and interactive elements, we can increase the sense of community and camaraderie among the guests.
Speaker presentations and workshops
You might have a packed room ready for thought-provoking discussions and inspiring keynote addresses, but standard PowerPoint slides just aren’t enough these days. Animated content can serve as a dynamic backdrop, enhancing speaker presentations and reinforcing key messages. It can illustrate complex concepts succinctly or present data so it’s visually compelling and digestible.
TED talks are a great example of how you can feature speakers and seamlessly integrate animation to really bring their stories to life and grab the audience’s attention.
Streamlining event logistics
Well-planned coordination is essential for the smooth delivery of any event. Animated videos can be a simple and effective way to It’s important to prioritise the guest experience by keeping them informed and organised throughout the day. Animated videos can be a simple and effective way to achieve this. From displaying upcoming sessions to providing real-time updates on event schedules, videos can ensure a hassle-free experience for your guests. If you are using a conference-based app, look for ways to integrate animation into the event schedule.
Networking through animation
Break down barriers and develop connections among your guests with animated networking activities. You can create custom animations to encourage interaction and collaboration, transforming a simple networking session into an engaging experience. Consider using animated introductions or icebreakers to spark conversations among attendees.
Enhancing virtual events
Now that virtual events have become the norm, it’s essential to remember that without face-to-face interaction, we need to get creative to keep remote attendees engaged. By adding animated backgrounds, video elements and augmented reality, virtual avatars and interactive features we can make virtual events feel just as immersive as in-person ones, but from the comfort of your guests’ homes.
Wrap it all up with a spectacular animated finale
Leave a lasting impression on attendees by adding spectacle and excitement by wrapping up your event with an incredible animated finale. A stunning light show, an incredible multimedia display or an animated performance: animation is perfect for delivering a grand finale that ensures that your event ends on a high note, leaving your guests awestruck and inspired. Animation is the perfect way to add spectacle and excitement when wrapping up to the conclusion of any event.
In conclusion, using animation and VFX in business events is a game-changer. Here at Wrapped Creations, we’re all about using these tools to make events unforgettable for our clients and their guests. If you’re ready to make your next conference or business event truly stand out, let’swe can work together to redefine what’s possible and make your event a resounding success!
Co Founder and Chief Executive Officer,
David Yakas
