Virtual and hybrid events: the future of event planning
With the rise of technology… and the outbreak of a recent global pandemic… virtual and hybrid events are becoming increasingly popular in the world of event planning. Let's dive into the world of virtual events, where everything takes place in cyberspace, and hybrid events, where the real and virtual worlds collide.
Benefits of virtual and hybrid events include:
Increased accessibility: Virtual events can be accessed from anywhere in the world, making it easier for a larger audience to attend. Brands can now reach a global audience without the costs associated with travel. It also means you can be sipping a margarita on a beach in Perth while attending a Sydney conference. Talk about living the dream!
Cost-effective: Virtual and hybrid events can be less expensive than in-person events as they reduce the costs associated with venue hire, catering, travel and accommodation expenses.
Eco-friendly: By eliminating travel, virtual events reduce carbon emissions, making them more sustainable. Not to mention, you’ll save on expenses and reduce your impact on the environment by not printing.
Customisation: With virtual and hybrid events, the sky's the limit when it comes to customisation. Want to add some interactive elements like polls or quizzes? You got it!
Analytics and metrics: Virtual and hybrid events offer the ability to track attendee engagement through analytics and metrics, giving event planners valuable insight into the success of their events. It's like having a crystal ball!
While there are some major positives to these types of events, it’s also important to acknowledge some of the potential drawbacks, such as technical challenges, a lack of in-person interaction, and difficulty engaging the audience. it is important to keep this in mind and plan accordingly to ensure the success of online events.
Say goodbye to endless travel and hello to endless possibilities with virtual and hybrid events! Attend from the comfort of your couch, customise the event to your audience's liking, and track engagement like a pro. The future of events is virtual, and we're here for it!
Co-Founder and Chief Executive Officer,
David Yakas
